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Presentation transcript:

Case Study

Toyota Toyota Industries has started as automatic loom manufacturer in 1926 In 1933 Toyota motors has been founded from the Toyota Industries In 1967 Regenerative breaking was discover by American Motors (Mechanical Flywheel) From 1968 Toyota had started R&D for the Hybrid Car.

Toyota Prius

Flywheel + Electric Generator = Hybrid Regenerative Breaking Ideation Flywheel + Electric Generator = Hybrid Regenerative Breaking

Product Development

Empathy Mapping

Case Study 2

Tata Nano Empathy Mapping Budget Seating arrangement Appearance

Ideation Challenges Counter balance of Small car Safety Small car with big space & storage Economical Ride Cost Cutting

Product Development Back Side Engine Only 3 Bolt to hold Wheel

Product Development Revalidation Engine CC has been Increased Extra Shaft design for engine Wheel position Change to Edge of body Duct For the cooling of Engine

Success of Design

Reasons Got Failed Not available in promised prize Small compare to other cars Safety Myths Sound of Engine Power of Engine Empathy also got failed

Thank you

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