Online Giving Overview Online Giving Statistics

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Presentation transcript:

Online Giving Overview Online Giving Statistics Marketing Online Giving Demo

Online Giving Overview What’s the difference? Auto Clearing House (ACH) Electronic Fund Transfer (EFT) Online Giving

Online Giving Overview Web based interface Offertory or event payments Donor controlled account Flexible giving options Recurring or one time Campaigns and special collections ACH or Credit Card Administrator reporting privileges Contribution data exports Low lead time for deposits

Online Giving Overview Encrypted website 128 bit SSL No data stored here Sage secure vault Merchant of record Funds are not held by payment processor Parish will enter into PCI compliant status Parish staff has zero exposure to card data or bank account information

Online Giving Overview Online Giving Statistics Marketing Online Giving Demo

Church attendance alone severely limits total collections.

Model Parish OLG Results

Flexibility Leads to Larger Donations Based on analysis of over 560,000 transactions processed between May 2009 and April 2013.

Paper Checks on the Decline Consumer research completed by FIS™ in 2012 notes that online bill payments and pre-authorized ACH debits account for 49 percent of all recurring bill payment volume while checks comprise only 21 percent.(Source: NACHA Research Brief, October 2012.)

Rise in e-Payments There were more than 21 billion ACH payments in 2012—a 4.19 percent increase over 2011.  (Source: NACHA press release, "ACH Payment Volume Exceeds 21 Billion in 2012," April 7, 2013.)

OSV Online Giving Figures As of 11/1/2013 Number of churches 814 Total number of givers 76,652 Total dollar volume $126,649,656

Online Giving Overview Online Giving Statistics Marketing Online Giving Demo

Create the Plan Plan for Success! Assign a Champion Consistent message Choose your launch time Capital Campaign Stewardship Renewal Offertory Enhancement Conversion plan off another program Adjust the plan as necessary Plan for Success!

Establish Communication Methods Lay witness talks After mass workshops Establish computer lab Raffle giveaways Wine & cheese parties Coffee & donuts social Power Point Presentations Scheduled webinars for parishioners Make it fun!

Recognize Timelines Develop Online Giving (6 weeks) Set up funds Create payment settings Finalize promotional plans (4 weeks) Coordinate any event Approve materials Finalize announcement letter Internal users (3 weeks) Launch weekend

Streamlined Promotional Materials

Enrollment Promotions Welcome letter from the parish (English and Spanish) Online Giving FAQ Pamphlet (English and Spanish) Inserts to go with periodic envelope mailings Follow up letters from the parish Posters for display in parish Material for parish web site Pew card for Online Givers to drop in offering basket Free webinars for parish staff on Online Giving

Stewardship of Treasure Online Giving as a spiritual act Part of total decision about stewardship Builds faithful stewards First fruits giving Envelope usage may continue

Online Giving Overview Online Giving Statistics Marketing Online Giving Demo