Navigating Domestic & International Markets Timing is everything Presented by kevin e. streit, cstp, ctc, ctis KEVIN STREIT AND ASSOCIATES, LLC  KSA, llc All rights reserved.

2016 EXPLAINED… a little history THE ECONOMY Tour operators book months in advance In Q3/Q4 2014, the Euro declined; however, business for 2015 was already booked (or at least a substantial part of it was – certainly escorted groups) Therefore, 2015 business was not greatly affected 2016 is experiencing the full effect of the weakened Euro  KSA, llc All rights reserved.

 KSA, llc All rights reserved.

Top 15 Overseas Source Markets Country/ Market 2014 Arrivals 2015 Arrivals % Change : ’15 v. ’14 UK 4,149,129 4,900,823 18% Japan 3,629,244 3,758,297 4% China (x HK) 2,189,781 2,271,820 Germany 2,056,492 10% Brazil 2,263,996 2,218,883 -2% S. Korea 1,459,938 1,764,871 21% France 1,658,345 1,752,611 6% Australia 1,304,172 1,450,113 11% India 962,133 1,125,783 17% Italy 963,540 1,039,397 8% Colombia 881,274 853,624 -3% Argentina 684,788 791,905 16% Spain 707,733 752,823 Netherlands 642,211 726,011 13% Venezuela 616,037 590,733 -4% Arrivals : 2014-2015 Top 15 Overseas Source Markets  KSA, llc All rights reserved.

2017 Tour Operator Planning Schedule Domestic Operators - Wholesale Segment Brochure Released Planning / Contracting Period Deadline for Brochure Inclusion Domestic Operators (Spring & Fall) – June to August 2016 Domestic Operators (Holiday issue) – June to August 2016 Student Youth Market - January to April 2016 Domestic Operators (Spring & Fall) – August / September 2016 Domestic Operators (Holiday issue) – December 2016 Student Youth Market – April 2016 Domestic Operators (Spring & Fall) – October to November 2016 Domestic Operators (Holiday issue) – May 2017 Student Youth Market – September 2016  KSA, llc All rights reserved.

2017 Tour Operator Planning Schedule U. S 2017 Tour Operator Planning Schedule U.S. based receptive tariff programs Brochure Released Planning / Contracting Period Deadline for Brochure Inclusion Summer May to August 2016 Summer September 30, 2016 Summer November 2016  KSA, llc All rights reserved.

2017 Tour Operator Planning Schedule United Kingdom (UK) Brochure Released Planning / Contracting Period Deadline for Brochure Inclusion Summer – early release February to May 2016 Traditional March to May 2016 Summer – early release May 2016 Traditional July 2016 Summer – early release June 2016 Traditional September 2016  KSA, llc All rights reserved.

2017 Tour Operator Planning Schedule Germany Brochure Released Planning / Contracting Period Deadline for Brochure Inclusion Winter January to April 2016 Summer May to September 2016 Annual April to August 2016 Winter June 2016 Summer October 2016 Annual July 2016 Winter August 2016 Summer December 2016 Annual November 2016  KSA, llc All rights reserved.

2017 Tour Operator Planning Schedule Japan Brochure Released Planning / Contracting Period Deadline for Brochure Inclusion Winter (October / November) May to July 2016 Summer (May to August) September to November 2016 Winter (October / November) May to early June 2016 Summer (May to August) December 2016 Winter (October / November) August 2016 Summer (May to August) February / March 2017  KSA, llc All rights reserved.

2017 Tour Operator Planning Schedule China Brochure Released Planning / Contracting Period Deadline for Brochure Inclusion Summer October / November 2016 GOLDEN WEEK (approx. 1st week in October) February / March 2016 CHINESE NEW YEAR (Jan / Feb) July / August 2016 Summer December / January 2016 GOLDEN WEEK (approx. 1st week in October) May 2017 CHINESE NEW YEAR (Jan / Feb) October 2016 Summer March 2017 GOLDEN WEEK (approx. 1st week in October) June / July 2017 CHINESE NEW YEAR (Jan / Feb) November 2016  KSA, llc All rights reserved.

Plan your marketing strategy well in advance know your markets!  KSA, llc All rights reserved.

Kevin E. Streit, CSTP, CTC, CTIS Direct phone : (702) 528-5808 Email : kstreit@consultksa.com  KSA, llc All rights reserved.