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Schoki Doki

What is „Schoki Doki“?

What is „Schoki Doki“? „Schoki Doki“ is a business where we sell home-made chocolate

What is „Schoki Doki“? „Schoki Doki“ is a business where we sell home-made chocolate There are many different kinds of chocolate (e.g. vanilla, strawberry, nougat, nut-chocolate, etc.)

What is „Schoki Doki“? „Schoki Doki“ is a business where we sell home-made chocolate There are many different kinds of chocolate (e.g. vanilla, strawberry, nougat, nut-chocolate, etc.) There are many different forms for our chocolate (e.g. flags, attractions, animals, ...)

What is „Schoki Doki“? „Schoki Doki“ is a business where we sell home-made chocolate There are many different kinds of chocolate (e.g. vanilla, strawberry, nougat, nut-chocolate, etc.) There are many different forms for our chocolate (e.g. flags, attractions, animals, ...) Once in month there is an event where you can create your own chocolate

Formal information

Formal information Malina and Svenja are the founders

Formal information Malina and Svenja are the founders The opening times are 10.00 am – 2.00 pm and 2.30 pm – 6.30 pm

Formal information Malina and Svenja are the founders The opening times are 10.00 am – 2.00 pm and 2.30 pm – 6.30 pm The shop and the production will be in one rented building

Formal information Malina and Svenja are the founders The opening times are 10.00 am – 2.00 pm and 2.30 pm – 6.30 pm The shop and the production will be in one rented building The area will be 150m² - 160m²

Formal information Malina and Svenja are the founders The opening times are 10.00 am – 2.00 pm and 2.30 pm – 6.30 pm There will be one full-time, one half-time employee, and a mini-jobber The shop and the production will be in one rented building The area will be 150m² - 160m²

Legal form of the business GbR (civil-law partnership)

Civil-law partnership When you‘re in a Civil-law partnership, you don‘t have to have a starting capital

Civil-law partnership When you‘re in a Civil-law partnership, you don‘t have to have a starting capital When you‘re in a Civil-law partnership, you are liable with your private property

What we have to observe

What we have to observe Is our business a trade business or a commercial business?

What we have to observe Is our business a trade business or a commercial business? If it‘s a trade business we need a master craftsperson in our business

What we have to observe Is our business a trade business or a commercial business? If it‘s a trade business we need a master craftsperson in our business We have to make sure that there are no smelly emissions

What we have to observe Is our business a trade business or a commercial business? If it‘s a trade business we need a master craftsperson in our business We have to make sure that there are no smelly emissions We have to make sure that there is traffic access

Bank and Money

Bank and money The district of Leer supports businesses with subsidies of 20% of the total equipment costs

Bank and money The district of Leer supports businesses with subsidies of 20% of the total equipment costs The bank and the district of Leer support our business only if it‘s as good as certain that the business will still exist 3 years later

Bank and money The district of Leer supports businesses with subsidies of 20% of the total equipment costs The bank and the district of Leer support our business only if it‘s as good as certain that the business will still exist 3 years later For bigger projects and businesses there is the NBank (Niedersachsen/ Lower Saxony Bank)

Bank and money The district of Leer supports businesses with subsidies of 20% of the total equipment costs The bank and the district of Leer support our business only if it‘s as good as certain that the business will still exist 3 years later For bigger projects and businesses there is the NBank (Niedersachsen/ Lower Saxony Bank) The NBank supports further educations or benefits

Short information about the NBank The NBank allows credits (sometimes with the main/house bank) to the businesses

Short information about the NBank The NBank allows credits (sometimes with the main/house bank) to the businesses You get to the NBank through the main/house bank

Buying equipment Things you don‘t buy for the production can‘t get supported

Buying equipment Things you don‘t buy for the production can‘t get supported You‘re only allowed to buy the stuff once you have handed in the application

Buying equipment Things you don‘t buy for the production can‘t get supported You‘re only allowed to buy the stuff once you have handed in the application You have to observe European specifications

Buying equipment Things you don‘t buy for the production can‘t get supported You‘re only allowed to buy the stuff once you have handed in the application You have to observe European specifications Federal regulations and trade laws have to be observed

Personnel and hourly wage The minimum wage in Germany is 8.50€

Personnel / Employees Time Monday Tuesday Thursday Friday Saturday Wednesday Thursday Friday Saturday 10am - 2pm A A & C A & B 2.30pm – 6.30pm B & A A & B & C B & C Employee A & B are the owners (Malina & Svenja) [Full-Time [A] → 40h per week] [Half-Time [B] → 20h per week] Employee C is a minijob-assistant (e.g. Lennart) [450€ per month]

Personnel / Employees Time Monday Tuesday Thursday Friday Saturday Wednesday Thursday Friday Saturday 10am - 2pm A A & C A & B 2.30pm – 6.30pm B & A A & B & C B & C Employee A & B are the owners (Malina & Svenja) [Full-Time [A] → 40h per week] [Half-Time [B] → 20h per week] Employee C is a minijob-assistant (e.g. Lennart) [450€ per month] Full-Time employee: → 10€ per hour → 10€/h · 40h · 4 → 1,600€ per month → 1,600€ · 12 → 19,200€ per year Half-Time employee: → 10€/h · 20h · 4 → 800€ per month → 800€ · 12 → 9,600€ per year

Personnel / Employees Time Monday Thursday Friday Saturday 10am - 2pm Tuesday Wednesday Thursday Friday Saturday 10am - 2pm A A & C A & B 2.30pm – 6.30pm B & A A & B & C B & C Calculation of costs: → 40h · 10€/h · 4 = 1,600€ → · 1.5 = 2,400€ → = 450€ + 3,000€ running costs ~ 6,000€ monthly expenses Estimated daily turnover to run the business successfully: 12.000€ : 20d = 600€/d  This corresponds to a chocolate bar equivalent of 150 units at a price of 4€/unit

Further expenses Taxes: Insurances Obligatory Insurances: Trade tax   Health insurance Social insurance Accident insurance Important additional insurances: Liability Inventory Legal Protection Taxes: Trade tax Income tax Wage tax Sales tax

SchokiDoki‘s shop ground plan … just an idea …

Our Shop

Our website

Flyers (in schools, in cafes, the local library, multi, townhall) One car with advertisement on it which is used when doing home visits Posters (mostly in the pedestrian zone, in schools, the local library, townhall, multi) Advertisement in the newspaper/ local magazines Advertisement in transportation (e.g. train, buses) Pens in the shop that you get for free Stickers you can get in the shop for free Key-chains you can buy in the shop Social media accounts (Facebook, Instagram) PR-Campaign

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