Eric Willner For Cameron Dunlap’s Mentorship Target Training How To Avoid the 5 Biggest Mistakes of Buy & Hold Investing, So You Can Make More Money While You Sleep Eric Willner For Cameron Dunlap’s Mentorship Target Training

Which Translates Into The 5 Things You MUST Do:

There are 2 Primary strategies for Investing In Real Estate: 1. Buy & Sell 2. Buy & Hold

1. Buy & Sell Buy + Fix + Sell 2. Buy & Hold Buy + Fix + Hold

Welcome To The World Of Property Management

Who is Eric Willner? -One of Cam’s 4 Hand picked Coaches -1st & Foremost an active investor -Landlord -Realtor since 1985, escaped from the “dark side”, Investor-Realtor -Mortgage Broker- 23 years as a top producing broker, set free -Property Manager known as both “The Automatic Landlord”, and “The Property Doctor” -Radio Host of South Florida’s Longest Running Show about Real Estate 16 Years – Thru the Good times and the Bad.

Success is …

Why “Buy & Hold” ? The I.D.E.A.L Investment I Income Monthly … recurring over and over… D Depreciation & other Tax Advantages E Equity Build-up - up, down or sideways markets A Appreciation – Bonus, “Icing on the cake” L Leverage – Positive, “The Turbo” on the engine “I”

3 Keys to Profits in the IDEAL Investment RE: 1. Finding 2. Financing 3. Management. “The Business” “Run it Like A Business, Get Paid Like a Business”

The 5 Things You MUST Do:

1. Locating Tenants -- For Rent Sign in the Yard (Slow Take-down, Permanent?) -- Classified Ads in local papers --MLS (better tenants, smarter people) Leverage a Pro -- Online Ads: Craigslist, Etc. -- Social Media? --Networks, BNI, Schools, Universities --LL and Real Estate Associations --(Lower end) Bulletin Boards at Super Markets, laundromats --Direct mail to Rental Communities – “free list” “Dear Resident – No More”  

2. Screening Prospects

Vacancies Are Cheaper Than Evictions Special Alert: Vacancies Are Cheaper Than Evictions

-- The Application – weed out the liars “Old School” – Apps in the Drawer, (Rented or Right) “Automatic Landlord” – 24/7 Online -- Credit – Yes, but NOT looking at score! -- Criminal – CYA . Professional or local police, … -- Background – packages available -- Last (2) Landlords – 1st might be lying! Call ALL References -- Extra Credit - Visit current residence

** 3. Training Tenants -- Test personalities – Ready for Tenant Boot Camp? -- Approval & Lease Preparation – 48 hours or less, unless… -- Resident Move-Ins = Process, Have a System Providing Keys, Early move-ins, collecting first month rent, security deposits, pet fees, and walk-thru Inspections NO CASH !!!

4. Keeping Tenants

“New Math” (Landlording Math) 2 + 3 = 4 +++ 1 + 3 <> -4 1 + 2 <> -3

4. Keeping Tenants Ongoing Collection - Rent Collection with Automated Systems Ongoing Maintenance Emergency Repairs : What’s That? Or “It’s The Boogie Man” Communication is the “Secret Sauce” Delinquent Accounts & Evictions. The Legal work. “Tenant’s Shaped Up, or Shipped Out!”

5. Upgrading Tenants “Raise The Rent” Upgrade to Better Properties Transform Tenants into Owners Rent-to-Own Flips Lease Options

Conclusion I.D.E.A.L “Rents 2 Riches” 1. Locate 2. Evaluate 3. Train What You Expect 4. Keep Tenants 5. upgrade

The Benefits of an Automated and Communicated System: The Automatic Landlord Way Fewer headaches, more cash flow The benefit is More Profitable, positive cash flow Better Image Professional, “Treat it Like a Business, Pays like a Business” 24/7/365 “Business Always Available & In Business

Owner-> You or Your Buyers – If you do decide to add this BUSINESS SEGMENT: (Realtors entered the PMGT Market to survive) As the market recovers, they will leave it for big commissions Who needs PMGT 1.Remote Owners 2.Investors 3.Baby Booomers, Age 60+, 2nd Homes 4.Realtors

The Resident Side: More professional experience Better quality of Life, service Always Available Appeals to and Attracts Better Tenants Referrals

Q & A