CYC –Create your clothes

Idea Custom-made clothes Design yourself Wide selection, focus on clothes not accessories Europe

Values Make fitting clothes for everyone Great quality

Customer Profile Both, but more female than male Middle-class to upper-class Between 18-35 years old For people who don‘t find clothes in their real size For people who are interested in fashion

Distribution & Strategy Free shipping – the shipping will be “in the price” of the clothes. Original price 300 + 60 shipping price. Customers don´t know that the shipping price is in the clothes price. Customers see that it cost 360. Cashback – if the customer is not happy with their product he/she can send the clothing back and get 50% of the money they paid in return. If the product is broken the customer gets full cashback.

Key resources The clothes are made by people. Machines cutting the fabric. The factory is in Asia. Shipping it from Asia to storage in Europe and then to the customers. A strong trademark that is assosiated with our products. Experienced factory employees and gender equaility. Good counseling on the website and app. Bonuscards. Paypal, invoice.

Key Activities The customer creates his own clothes with its own mesurements. He/she is able to choose the color, the patterns, the texture and the shape of his/her clothes. When it’s done, he/she takes the command. The clothes will be assembled in a factory in Asia then sent in centrals dispatched in Europe, then redistibuted to the customer at his/her place.

SWOT-analysis Strenghts Weaknesses Opportunities Threats Fits everybody Unique Good price Available in whole Europé Weaknesses Hard to get exact measure Long shipping-time Risky (high starting capital) Opportunities Expand to other parts in the world Threats More expensive than mass production Local seamstresses

First Idea

HOW? WHAT? WHO? € ? The business model Canvas XYZ Company 02-Mai-2015 Iteration #1 HOW? Key Partners Your Body text Key Activities Your Body text Value Proposition Your Body text Customer Relationship Your Body text WHO? Customer Segments Your Body text , WHAT? Key Resources Your Body text Channels Your Body text Cost Structure Your Body text € ? Revenue Streams Your Body text

The business model Canvas How to use!

The business model Canvas How to use!

The business model Canvas Custom-made clothes 02-Mai-2015 Iteration #1 Key Partners Your Body text Key Activities Your Body text Value Proposition Your Body text Customer Relationship Your Body text Customer Segments Your Body text Costum-made clothes Fashion designer Sell Cashback Fashion victim Design Beautiful, good, organic, fair Personal assistance Consulting, advertising Producer fabrics People who care about the planet To make clothes for people who struggle to find clothes that fit their bodies Key Resources Your Body text Channels Your Body text TV-commercials (after programs like project runway or topmodel to catch the right target-group) Fabric producers The middle-class Stylists Fashionblogger Designers We offer costum-made clothes with a great quality Painting artists Taylors Ads on the internet unisex Investors Sponsors Design your own clothes from scratch Youtube-commercials (on fashion channels) Help from the Banks Cost Structure Your Body text Revenue Streams Your Body text Pay with cards Prices for the middle class Salaries for: Workers: tailors, designers, stylists, painting-artists, fabric producers, economy workers, delivery people, and so on….. Buy now – pay later Good price for the quality Pay on credit Delayed payement

-good customer service Gains Gain Creators -chart which shows the different colours Choosing colours Products & Services -list with other proposals what you can find nice too Good information Instruction -app Free dispatch Customer Jobs -internet webside -proposals of trousers, dresses and suits suggestion -measurements (cm, inches) -choose colour, textiles and extra details Pains Pain Relievers -get selfdesigned and perfect fitting dresses, suits and trousers -free dispatch balance the price out -Convert from the different measurements (cm in inches, inches in cm…) -Price (expensive) -bad fit

The business model Canvas Custom-made clothes ??-????-2015 Iteration #2 Key Partners Your Body text Key Activities Your Body text Value Proposition Your Body text Customer Relationship Your Body text Customer Segments Your Body text internet side and app The customer designs People between 18-35 Fashion designer Lists and charts which you can chose different colours, textiles and details Cashback Factories in Asia and then dispached in Europe Personal assistance Middle-class up to upper-class To make clothes for people who struggle to find clothes that fit their bodies Producer fabrics Free shipping Fashion interested Key Resources Your Body text Channels Your Body text Converter from the different measurements TV-commercials (after programs like project runway or topmodel to catch the right target-group) People and machines People who can’t find right size Fashionblogger Design on the website Free dispatch Good customer service Strong trademark Ads on the internet Female/male Experienced factory employees Much information and instructions and suggestions Good counseling Youtube-commercials (on fashion channels) Cost Structure Your Body text Revenue Streams Your Body text Pay with cards Prices for the middle class Salaries for: Workers: tailors, designers, stylists, painting-artists, fabric producers, economy workers, delivery people, and so on….. Buy now – pay later Good price for the quality Pay on credit Delayed payement