Business Plan Done By: Danah AL Zaben ID# 200900141 Norah Al Rashdi ID# 200800464 Maryam Al Ali ID# 200900084 Manal Alsabti ID# 200801150 Section: 201
Outline Overview and Introduction Business Description Industry Analyses Market Analysis Business Model Marketing Strategies Management Team and Company Structure Operations plan The plan for product and service design Financial Projections
Overview and Introduction “You don't mess with your brand without having a good reason. If it wasn't performing to their expectations, maybe they thought a fresh look and a little redesign would be a good move” Nick Frey What does environment mean to us ?! What have we done so far to our environment ?!
Description of the Business Our industry understands the need for renewing used clothes, shoes, accessories and furniture and created the idea of this business (The Green Art) to add a stylish and modern touch to these items because redesigning Keeps value and saves resource instead of considering them to be wasted items Vision To open the first gallery in KSA that represents the redesigned items to serve people who value their treasury items by providing modern styles and decorations. Mission “To give a new life and style to treasury items ”
Industry Analysis Industry Size number of its participants (contractors). Contractors in their shops will be provided with supplies in order to use them in redesigning Growth rate how much sales the industry will be having, but it will be growing slowly since that it has a new idea in KSA The factors for the success of this business: Allowing customers to choose the items they want to add The consultant visit to the customers and providing them with suggestions. Keeping customers updated with the newest decorations and styles This industry is expected to grow in the next few years and has its own gallery in KSA
Industry Analysis Environmental Trends Social Trends Economical Trends
Market Analysis Target Market: (The Green Art) will be introducing a new product to a new market which is redesigning that do not exist in eastern region in Saudi Arabia The Customers who will be attracted and interested in our work Are middle upper class, and middle class people Female and people who appreciate art and fashion and are aware of the loss of thronging clothes, accessories, shoes, and furniture, who wish to retain treasure furniture and clothes and wish to give a new life to their items
Industry Resources Industry Structure Industry Value Business Model Industry Resources Treasury items, the used items purchased by the industry itself and the different supplies that the industry will be using in redesigning the treasury items Industry Structure Through social websites in the first couple of years, (taking orders from customers and displaying our gallery) then the business will have its own gallery Industry Value Through offering something new that satisfies the customers . Also assigning a consultant from the management team
Marketing Strategies Product/Service: What does the customer want from the product/service? What needs does it satisfy? What features does it have to meet these needs? How and where will the customer use it? What does it look like? How will customers experience it? What size(s), color(s), and so on, should it be? What is it to be called? How is it differentiated versus your competitors? What is the most it can cost to provide, and still be sold sufficiently profitably?
Marketing Strategies Where do buyers look for our product or service? Place: Where do buyers look for our product or service? Do we need to use a sales force? Or attend trade fairs? Or make online submissions? What do our competitors do, and how can we learn from that and/or differentiate? Price: This is custom pricing for each redesigning and redecorating project or items
Marketing Strategies Promotion: Where and when can we get across our marketing messages to our target market? Will we reach our audience by advertising in the press, or on TV, or radio, or on billboards? By using direct marketing mailshot? Through PR? On the Internet?
FaceBook Page
Management Team and Company Structure Organization Chart Manger (Danah Al Zaben) Consulter in Customer Orders and Supplying the Contractors with the Supplies (Nora Al Rashdi) Financial Manager (Maryam Al Ali) Accountant (Manal Al Sabti) Fashion Designer and Consultant (Fawzia Yousef) Consultant (Farida Dughaish)
Operations plan Redesigning our own used items operation processes:
Operations plan Redesigning Customers used items operation processes:
Operations plan Back Stage and Front Stage activities:
Operations plan Business Location Green Art is founded in the Eastern Province of Saudi Arabia we wont have a physical location Our Business will run through our official website Facilities and Equipment Green Art based on contracting with others. The contractors are: Fashion Designers Carpenter Upholstered Tailor
The plan for product and service design Our business will be provided in the first couple of years through the social websites, after 4- 5 years it will have its own gallery to be located in a strategic place This business cannot be developed and grown within a short period of time The Green Art is expected to face some challenges and barriers through its path, since there are famous brand names of stores then this business will be taking a huge risk in becoming a competitor It is a kind of businesses that needs time to grow but this is what makes it challengeable
Financial Projections Source and Uses of Funds Statement:
Financial Projections Source and Uses of Funds Statement: For the first sale, we are going to buy some used furniture and redesign them. Type of product Its total Cost to be redesigned Total Revenue Sofa 3440 4500 Sides Tables 2750 3900 Rocker Chair 2350 3400 Total 8540 11,800
Financial Projections
Financial Projections Pro Forma Income Statement:
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Thank You For Your Listening Do You Have Any Question ?!!!!