Activities of SMEs Division March 2008 Dr. Guriqbal Singh Jaiya Director Small and Medium-Sized Enterprises Division World Intellectual Property Organization www.wipo.int/sme

Basic Facts about WIPO WIPO’s Mission: To promote the protection of IP rights worldwide and extend the benefits of the international IP system to all member States Status: An int’l intergovernmental organization Member States: 184 Staff: 932 from 98 countries Treaties Administered: 24 Decisions by: GA, WIPO Conference Guiding Principles: Transparency, Accountability, Consensus

WIPO Milestones : 1883 to 2007 2002 Internet Treaties 1989 1970 Madrid Protocol PCT 1970 WIPO established 1967 WIPO Convention 1960 BIRPI moves to Geneva 1925 Hague Agreement 1893 1891 BIRPI 1886 Madrid Agreement Berne Convention 1883 Paris Convention

Outreach and Capacity Building Public Sector & Policy-Makers Intellectual Property Offices Building awareness Entrepreneurs, SMEs, Universities, R & D Institutions, General Public & Civil Society

Enterprise and Economic Development WIPO’s Activities Services to Industry Norm-Setting Enterprise and Economic Development

SMEs Division: Background In September 2000, the WIPO Assemblies approved the creation of “a substantial new program of activities, focusing on the IP-related needs of SMEs worldwide” October 2000: SMEs Division established

Strategy 1. Demystification 2. New audience 3. New Areas 4. Proactive 5. E-Services 6. Partnerships 7. Training the Teachers/Trainers

(1) Demystification National Studies on SME Development Publications/Guides Events and expert missions Website and newsletter Multimedia Product (IP PANORAMA) Original Articles Case Studies

(1) Demystification (Guides) WIPO/ITC Guide on Marketing of Crafts and Visual Arts; Role of Intellectual Property; A practical guide WIPO/ITC Guide on Secrets of Intellectual Property: Guide for Small and Medium Sized Exporters WIPO/ITC Guide on Exchanging Value: Negotiating Technology Licensing Agreements - A Training Manual ITC Guide on Exporting Automotive Components ITC Guide on Pharmaceutical SMEs (Forthcoming)

(1) Demystification (Guides) IP for Business Series Making a Mark (Trademarks) Looking Good (Designs) Inventing the Future (Patents) Creative Expression (Copyright)

(1) Demystification (Guides)

(1) Demystification (Guides) Translation and/or customization: One or more guides, completed or ongoing in the following 60 countries: Afghanistan, Algeria, Argentina, Bulgaria, Croatia, Czech Republic, Democratic People’s Republic of Korea, Dominican Republic, Egypt, El Salvador, Ethiopia, Hungary, India, Iran, Indonesia, Israel, Italy, Jamaica, Kenya, Laos, Latvia, Lithuania, Macedonia, Malaysia, Malta, Moldova, Mongolia, Morocco, Mozambique, Nepal, Pakistan, Poland, Romania, Serbia, Slovakia, Spain, Sri Lanka, Tanzania, Thailand, Tunisia, Turkey, Uganda, Uruguay, Vietnam 16 members countries of the OAPI (combined, single version)

(1) Demystification (New Guides; under preparation) IP in Franchising Valuation of IP Open Innovation Trade Secrets Photographers Patent Information Trademark Licensing

(1) Demystification (Events) Special programs, seminar and workshops organized by the SMEs Division in Geneva in partnership with selected associations and organizations Annual WIPO Forum on IP and SMEs for IP Offices of OECD Countries

(1) Demystification (Website) Website of the SMEs Division in six UN languages (English, French, Spanish, Arabic, Russian and Chinese) More than 2.2 million pages views in 2007 Contents include sections such as IP for Business, IP and E-Commerce, Activities, Best Practices, Case Studies and Documents

(1) Demystification (Website)

(1) Demystification (Newsletter) Monthly e-newsletter in the 6 UN languages (Free) Content includes articles, updates with information, links and documents Launched in August 2001 Total number of subscribers: >26,000

(1) Demystification (CD-ROM) 50,000 copies of the SMEs Division CD-ROM distributed to SME support institutions, IP Offices and others worldwide Marketing and customization E-learning CD ROM (in partnership with KIPO: “IP PANORAMA”)

(1) Demystification (Articles) Some articles recently published: Trade Secrets and Employee Loyalty Introduction of Changes to the Hague System for the International Registration of Industrial Designs Clusters of Innovation and Life Sciences University Trademark Licensing: Creating Value Through a "Win-Win" Agreement Independent Existence or Coexistence of Identical or Similar Trademarks SMEs or Micromultinationals? Leveraging the Madrid System for International Branding

(2) New Audience Bringing IP issues to SME events Bringing new business perspective to IP events New partnerships: Open door policy IGOs; government focal points; SME support, training and financial institutions; chambers of commerce and industry; SME associations; SME research institutions; private sector institutions, universities; etc...

(3) New Areas IP and Financing (Business Angels, Venture capitalists, securitization): Intellectual Capital Readiness Accounting and Valuation of IP assets; IP Report IP Asset Management, IP Due Diligence and IP Audit Fiscal policies and IP (tax incentives for R&D activities, patenting, licensing, etc.) IP services to tenants of incubators, IP needs of SMEs in agribusiness, biotechnology, handicrafts, software, textiles, tourism, etc IP Issues in Franchising Geographical Indications, Collective Marks, Certification Marks Masters Program on IPRs for SMEs (Caserta, Italy) Courses/Modules on Business Aspects of IPRs for University Students in MBA, Engineering, Biotechnology, International Business, and other programs/courses (based on SMEs Division’s publications and IP PANORAMA)

(4) Being Proactive Original Content Links Best Practices Case Studies Country Studies

(5) E-Services Web site content SME mail E-mail newsletter; monthly Distance learning (IP PANORAMA) Best Practices on IPR Support Services

(6) Partnerships with… National and Regional IP Offices National SME focal points in government, private sector Chambers of Commerce and Industry (ICC) SME Associations (INSME); Cooperatives Incubators, Science Parks, Technology Parks Universities; R & D Institutions Private Sector Consultants SME Finance Institutions (including business angels and venture capitalists) Other UN Agencies (ITC, ILO, UNIDO, AfDB) OECD, Multilateral Investment Fund of IADB

(6) Partnerships for… Joint events National adaptation/customization Teaching/Training (Training the Trainers) New Guides (LES International: Trademark Licensing) Surveys/studies Expert missions Policy guidance and input