This is how we envisioned #HealthyMarching Social Media Harnessing latest Facebook trends Word of mouth augmentation through celebrated and trusted influencers Tying together an ambassador for the first time on digital who shares the same values as our product Optimising overall brand sentiment by reducing neutral and negative, and increasing the positive pie Creative Initiatives Crafting a relatable and unorthodox VIS Make the product engaging through a fast paced/heart racing video Breaking perceived category norms to increase relatability Tech Integrations Maximising landing page capabilities with integration of multiple tabs- each solving a unique purpose Taking a mobile first approach to ensure campaigns alignment with digital consumption patterns Media Amplification Increase brand awareness leading to spontaneous recall Recruiting a larger audience than current brand social community by introducing them to core product philosophy Drive performance and business utility by running tactical and extremely targeted campaigns Gifs |360° Post | Celebrating participation| Moment planning

Overview 01 02 03 04 05 Reach and Followers on Twitter Engagement Rate and Fan Growth on Facebook Participation dominated by Men 2600+ Entries Change in sentiment (Pre Vs Post Campaign) Impressions: 79M Conversations: 26,291 9% growth in Twitter followers for @ApolloMunic hIns Pre Contest Engagement rate: 3.6% Post Contest Engagement Rate: 13.59% Organic fan growth during contest phase: 2% 60% participants were Men. Benefits: Majority decision makers for Health Insurance Participation helps build spontaneous recall in the audience Twitter entries: 2000+ Facebook entries: 650+ Pre campaign: Negative Sentiment: 9% Positive Sentiment: 1% Post campaign Negative Sentiment: 1% Positive Sentiment: 20%

Increase in Comments and Interactions 5,073 DURING CAMPAIGN: Average Interactions per Post 13.59% DURING CAMPAIGN: Average Engagement per Post 25X INCREASE 4X INCREASE 196 PRE CAMPAIGN: Average Interactions per Post 3.6% PRE CAMPAIGN: Average Engagement per Post

Increase in Reach and Fan Base -0.12% PRE CAMPAIGN Fan Growth 2% DURING CAMPAIGN Fan Growth 16X INCREASE PRE CAMPAIGN Organic Reach per Post 5,835 DURING CAMPAIGN Organic Reach per Post 1.26X INCREASE 4,614

Tapping into Content Trends FACT: 360° Photos get more organic push Novel content drives more interactions 11.73X INCREASE PRE CAMPAIGN Organic Reach per Post 54K DURING CAMPAIGN 360°Organic Reach 4,614 11.73X INCREASE PRE CAMPAIGN Organic Interaction per Post 6% DURING CAMPAIGN Organic 360° Interaction 3.6%

12,000 CONVERSATIONS DROVE 2,600+ #HEALTHYMARCHING ENTRIES 60% Male and 40% Female drove 20% positive sentiment POSITIVE SENTIMENT 20% NEGATIVE SENTIMENT 0% NEUTRAL SENTIMENT 80% 79M IMPRESSION 12,000 CONVERSATIONS 1,954 USERS 2,000+ ENTRIES *Source: Sysomos

We made a lot of noise on Twitter by trending for 46 Hours during the 21 Day Challenge TRENDING AT NO 1 for over 7 hours TRENDING AT NO 2 when Rannivjay tweeted

Ranvvijay’s (Celebrity) impact on #HealthyMarching RANNVIJAY FAN REACTION 4 TWEETS Number of Tweets 2,264 MENTIONS MENTIONS 1,631 USERS USERS Impressions 2 Million IMPRESSIONS 33.2 Mil IMPRESSIONS IMPRESSIONS RETWEETS 508 RETWEETS

PRE & POST CAMPAIGN - BRAND SENTIMENT ANALYSIS #HealthyMarching campaign drowned the negativity around the Brand 90% 79% NEUTRAL NEUTRAL 9% 1% NEGATIVE NEGATIVE 1% 20% POSITIVE POSITIVE Claim settlement and proper service were the major issue for Apollo Munich Users appreciating the Initiative #HealthyMarching and happy talking about giveaways *Source: Sysomos

LANDING PAGE: Ensured user journey was simple and mobile optimised UI mobile first, by ensuring device features were leveraged, to reduce drop offs. UX Optimise UX by ensuring page load and page speed were optimal as per mobile standards.

STAY ACITVE AND SAVE TAX WITH #HealthyMarching MPA SA-Save tax SA-Save tax-New2 SA-Save tax-New3 SA-Save tax-New4 SA-Stay Active SA-Stay Active-Blue Countdown SA-Save tax-New1 Engagement Rate 11.6% 78 Million Impressions 3.5 Million Reach Engagement 467,700 Video Views 2.72 Lac Page Likes 3747 Website Clicks 728K

Video Campaign Performance Product Video: Creating Brand Awareness and Spont Recall #HM Video: Celebrating the #HM Challenge and Movement to drive positive sentiment Views 60K CPV Rs. 0.84 Views 2.12 Lac CPV Rs. 1.13 Reach 5.6 Million Reach 2.1 Million