2016

Mother’s Day Spending Source: NRF Monthly Consumer Survey A18+, April 2016

3 Out of 4 Consumers Plan On Spending The Same or More Than Last Year Source: NRF Monthly Consumer Survey A18+, April 2016

Recipients for Mother’s Day Gifts Source: NRF Monthly Consumer Survey A18+, April 2016

Purchase Locations for Mother’s Day Gifts Source: NRF Monthly Consumer Survey A18+, April 2016

A Year Later, TV Still Strong Time Spent Comparable to Year Ago Source: Nielsen Total Audience Report Q4 2015

Broadcast: Great Way to Reach Mother’s Day Shoppers Adult 18-49 Ratings Source: Nielsen NPower 3/30/2015 - 5/10/2015 Adult 18-49 Live+SD Ratings; A18-49 10 Cable Networks based on A18-49 Ratings.

Broadcast TV’s Reach: Significantly Higher Than Cable Source: Nielsen NPower. May 7th 2015 Adults 18-49 Live+SD.

Planned Mother’s Day Spending Billions Source: NRF Monthly Consumer Survey A18+, April 2016

Jewelry Shoppers Watch Broadcast TV Source: GFK MRI Fall 2015, Base: Adults 18+ Index; Any Amount Spent on Fine Jewelry.

Jewelry Shopping is a Local Decision Source: GfK MRI 2015 Market-by-Market weighted by Adult 18+ population. Fine Jewelry – Where Purchased.

Wining and Dining with Broadcast Viewers Men Women Source: GFK MRI Fall 2015, Base: Men 18+ Index, Women 18+ Index. Family & Steakhouse Restaurants 3+ times in the last 30 days.

Target Adults Who Enjoy Dining Out at Applebee’s with Local Broadcast Source: GfK MRI 2015 Market-by-Market weighted by Adult 18+ population. Bought at Applebee’s in the last 6 months.

Broadcast TV Viewers Give The Gift Of Flowers Top 10 Programs by Index 159 148 143 142 136 136 136 133 130 129 Source: GFK MRI Fall 2015, Base: Adults 18+ Index; Any Amount Spent on Flowers by Phone/Internet or Flower Shop.

Broadcast TV Viewers Purchase Gift Cards Men Women Source: GFK MRI Fall 2015, Base: Men 18+ Index, Women 18+ Index. Spent Any Amount on a gift card in the last 6 months.

Broadcast TV: The Destination for Clothing Store Shoppers Men Women Source: GFK MRI Fall 2015, Base: Men18+ Index, Women 18+ Index. Clothing Expenditures- Any Amount spent in the last 12 months.

Zero In On Macy’s Strengths Source: GfK MRI 2015 Market-by-Market weighted by Adult 18+ population. Shopped at Macy in the last 3 months.

Top Programs of Electronic Shoppers Men Women Source: GFK MRI Fall 2015, Base: Men 18+ Index, Women 18+ Index. Shopped at any electronics store in the last 12 months.

Reach Shoppers Shopping For The Book Lover Mom Top 10 Programs by Index 135 129 127 125 125 124 124 123 123 122 Source: GFK MRI Fall 2015, Base: Adults 18+ Index; Purchased audiobook, hardcover, paperback or digital in the last 12 months.

TV Ads Stronger Motivator for Young Adults’ Word of Mouth and Digital Actions Source: Gfk Voter Funnel Research: Questions A-9, A-10; Base: TV Exposure (18+)

76% Visiting Local TV Websites View Video Ads Yes 76% Never 24% Q12 Base:818 “When visiting a local TV station’s website… do you look at the video ads?; Yes=Any time viewing (18+)

Local TV Offers Multi-platform Opportunities

Local TV Station Websites An Important Digital Influencer % choosing either as 1st 2nd or 3rd Most Important Source: TVB/The Futures Company; “Purchase Funnel 2015” (18+)

Broadcast Reaches Niche Shopper The Athletic Mom The Music Lover Mom Source: GFK MRI Fall 2015, Base: Adults 18+ Index; Shopped at Champs Sports, Dick’s Sporting Goods, or Sports Authority in the past 3 months. Any Music bought in any form in the past 6 months.

Key Mother’s Day Takeaways 3 out of 4 consumers plan to spend at least the same or more than last year Broadcast TV dominates ratings & reach of Mother’s Day shoppers Be selective with Broadcast TV Jewelry Special outing such as dinner or brunch Flowers Gift cards Clothing Local Television Zeros in on market strengths TV Ads Stronger Motivator for Young Adults’ Word of Mouth and Digital Actions Local TV stations offer multi-platform opportunities and are important digital influencers