Facts About Twitter Twitter is an online social networking service that enables users to send and read short 140-character messages called "tweets". Registered users can read and post tweets, but unregistered users can only read them. 288 million monthly active users 500 million Tweets are sent per day 80% of Twitter active users are on mobile 77% of accounts are outside the U.S. Twitter supports 33 languages
#TwitterVocabulary Tweeps: a person's followers on the social media website Twitter.
#Hashtags Hashtags—those words or mashed-together phrase proceeded by the hashmark (#)—are useful for searches, for marketing, to see trends, and more.
############################# But don't go crazy. One relevant hashtag is far better for your tweet than a bunch of them. Salesforce did a report that says more than two hashtags per tweet ("hashtag stuffing") reduces the chance of not only retweets, but also getting read. (http://www.pcmag.com/)
Tweet Structure
Tweet Structure
Tweet Structure
Tweet Structure
What Should You Tweet? Don't be entirely self-promotional on Twitter. Mix up your content and interact with your followers.
What Should You Tweet? Establish yourself as an industry thought leader by adding commentary to the links you tweet.
What Should You Tweet? Try keeping tweets short -- 100 characters instead of 140 -- to let people add their own commentary. “Here’s the thing: yes, tweets have a 140-character limit, but if you use up all of those characters each and every time then you will drastically reduce the odds that somebody will choose to retweet your submissions.” - Social Times
What Should You Tweet? Let your personality shine on Twitter. Tweet funny/interesting content along with the business content.
What Should You Tweet? Share images in your tweets to increase engagement, since images now appear inline on Twitter.
Resources http://www.themediaoctopus.com/digital-marketing/infographic-8-tweet-structures-generate-engagement/ http://www.adweek.com/socialtimes/twitter-images-study/493206