Ellie MacDonald MacComms Leeds Business Week 2016: PR for beginners

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Presentation transcript:

Ellie MacDonald MacComms Leeds Business Week 2016: PR for beginners WIFI code: GoDo2016! Ellie MacDonald MacComms Leeds Business Week 2016: PR for beginners #LeedsBizWeek @MacCommsYorks

Psychology BSc (Hons) degree Yorkshire Energy Services About Ellie MacDonald Psychology BSc (Hons) degree Yorkshire Energy Services Mid Yorkshire Chamber of Commerce Faith PR MacComms #LeedsBizWeek @MacCommsYorks

Social media management Event management Wedding specialism About MacComms Founded April 2015 PR Marketing Social media management Event management Wedding specialism #LeedsBizWeek @MacCommsYorks

What is PR? #LeedsBizWeek @MacCommsYorks

“Public relations is about reputation – the result of what you do, what you say and what others say about you.” #LeedsBizWeek @MacCommsYorks

Reputation Profile #LeedsBizWeek @MacCommsYorks

Why raise your profile? Increase awareness of business, products/services People buy people Build credibility Increase enquiries Increase sales =Business growth #LeedsBizWeek @MacCommsYorks

5 top practical PR tips… #LeedsBizWeek @MacCommsYorks

#1 Get yourself PR-ready Identify brand values USPs – become the expert in your sector Key messages Target audience (media and Twitter lists) Marketing: Case studies / testimonials Website Social media #LeedsBizWeek @MacCommsYorks

#2 A long-term approach to yield the greatest results Plan Research Execute Monitor #LeedsBizWeek @MacCommsYorks

#3 Develop an editorial calendar Research: Key awareness dates Seasonal trends Press release content Features Profile interviews and opinion pieces Awards (be location and sector specific) #LeedsBizWeek @MacCommsYorks

Example editorial calendar #LeedsBizWeek @MacCommsYorks

#4 Ensure a joined up approach Holistic campaigns generate greatest results: Press coverage Blog posts Video Social media Mail shots Events Advertising #LeedsBizWeek @MacCommsYorks

#5 Monitor Track coverage: Google Alerts Google Analytics Social media management tools (e.g. Hootsuite) Mail Chimp (open and click through rates) Award shortlisting and wins Enquiries Sales £££ #LeedsBizWeek @MacCommsYorks

Final thought “If I was down to the last dollar of my marketing budget I'd spend it on PR!" – Bill Gates #LeedsBizWeek @MacCommsYorks

Your challenge Free editorial calendar template when leaving your business card. Complete it by 11th November 2016 #LeedsBizWeek @MacCommsYorks

Any questions? Ellie MacDonald Managing Director MacComms 07989 159138 ellie@maccomms.net www.maccomms.net #LeedsBizWeek @MacCommsYorks