Director’s Breakfast

Marie Boltersdorf Airport Administrative Coordinator University of Mary Washington Bachelor’s in Business Marketing and Administration Look for Marie Matisans after October 15th!

Marketing Trends Polishing Search Criteria App Indexing – Going Mobile Aiming for key words that are bringing customers Yext.com App Indexing – Going Mobile Digital Benchmarking Tools http://www.smartinsights.com/howgood/ App Indexing- kind of like YouTube- if you Google a video that is provided by YouTube and try to watch it, you are automatically redirected to the video via the YouTube app. Same can be done for non owners. If you Google and click on the link for the business the first page is mention of there being an app for this business and an offer to download for ease of access. Digital Benchmarking- figure out if your marketing styles and methods are meeting today’s necessities and criteria to thrive in the market and get to your customers most efficiently or if you need an update to your marketing plan Smartinsights.com “Marketing Trends for 2016 – Will we be in a post-digital era?” Forbes Magazine “The Top 7 Online Marketing Trends That Will Dominate 2016”

Marketing Trends Marketing Automation Simplified Ads Video Ads 20% Leading Commercial Impact Scheduled Auto-Email Blasts and Social Media Postings Simplified Ads Video Ads

Marketing Options For Airport Businesses Geo-targeted Marketing and Deals Event Promotions Marketing Plan Annual Evaluations Geo targeting for online users is used by ad servers recognizing IP address locations. Social Networks such as Facebook provide this in their marketing provisions

Marketing Options For Airport Businesses Comparing with Competition Building Partner Relationships Social Media Personalized Interaction with Customers Response security and Key word monitoring C w/ C BPR – marketing your airport with your business and other adjunct businesses to help customers Social Media – crisis communications with customers if anything were to occur on site and they wished to have a more detailed report than what is on NOTAMS Use tags/hashtags to direct customers to what they are interested in and to catch more readers PIC – personal media responses to customer questions and comments Allows business to monitor what issues they may need to work on to increase customer base and see how well they are doing based on customer comments, can also measure via amount of likes/followers RS – in order to control messages and comments customers can post, it is necessary to provide response security and key word monitoring to protect your customers and your company. This includes who can access what on your sites and answer any messages

Website Plans New look with the City of Manassas Website Launched March 17th Linking Social Media Mobile Access Press Page for all airport news

Social Media Plans LinkedIn, Facebook and Twitter Use tags/ hash tags to catch more customers looking for information Search Criteria Taking ownership of all information forms for the Airport Honing down on what key words attract our customers

Social Media Plans Share with us The Manassas Airport sends e-blasts every month and will begin social media marketing in the near future Airport businesses would benefit greatly from sharing achievements and events so that they may be included in e-blasts and media.

5-Year Marketing Plan Target Audience Brochures and branding Senior Passenger/C-Level Executives, Corporate Flight Departments, Pilots Brochures and branding Business Jet Traveler magazine Business and Commercial Aviation magazine Elevator speech “Manassas Regional Airport is located just 30 miles from D.C. and caters to general aviation clients by offering the freedom to fly on your own schedule with the amenities you need, and without the hassles of a commercial airport.”

5-Year Marketing Plan E-blasts and Newsletters Industry Tradeshows TRAQpak Allows sharing flight data and e-blasts of airport and community events, geo-organization and communication with customers Industry Tradeshows NBAA Schedule & Dispatcher Conference Geo-fencing Market directly within a designated target area Annual Market Results Evaluation

Goals and Objectives Property Lease and Sale Land Hangars Drawing in more businesses Lowering costs to tenants Basing aircraft Transient customers

Goals and Objectives Differentiation from Competitors Increase awareness and outlook of airport Reinforce what the airport and airport businesses have to offer

Marie Boltersdorf • (703) 361-1882 • mboltersdorf@manassasva.gov Questions/Comments? Marie Boltersdorf • (703) 361-1882 • mboltersdorf@manassasva.gov