Social Media and Your Reputation Being Pro-Active, Not Reactive

Social Media and Your Reputation Who is Shane Barker? Shane Barker is serial and social entrepreneur who has a passion for SEO and Internet marketing.  He has a proven track record in developing and executing long term marketing strategies, social media campaigns, and is an experienced product development specialist.  As an acknowledged expert in growing businesses, he was a partner in a startup venture that was valued at over 15 million dollar in less than 2 years.  He enjoys developing businesses and has a passion for giving back to the community.  

Social Media and Your Reputation My Social Foot Print Blog: www.shanebarker.com Resume: www.shanebarker.co About Me: www.about.me/shanebarker LinkedIn: http://www.linkedin.com/in/shanebarker Twitter: www.twitter.com/shane_barker Facebook: www.facebook.com/shanebarker03 Awesomize.me: http://awesomize.me/shanebarker Tumblr: http://shanebarker.tumblr.com/ Google+: www.gplus.to/shanebarker FourSquare: https://foursquare.com/shane_barker WordPress: http://shanebarker.wordpress.com/ Klout: http://klout.com/shane_barker Flickr: http://www.flickr.com/photos/shanebarker/ Zerply.com http://www.zerply.com/profile/shanebarker Plus about 100+ MORE….

Social Media and Your Reputation Social Media Facts 156 million – The number of blogs on the Internet (Wikipedia-2011) 1 billion – Tweets each week (March 2011-Huffington Post) 460,000– New accounts added daily on Twitter (March 2011-Huffington Post) 175 million – People on Twitter (Business Insider-March 2011) 14.6 million – People following @ladygaga (Most Twitter’s followers). 800 million – People on Facebook (facebook.com/press/info.php) 130- Average amount of friends per user (facebook.com/press/info.php) 5 billion – Pieces of content (links, notes, photos, etc.) shared on Facebook per weekly. (www.socialtechnologyreview.com) 53.5 billion- Number of minutes Americans spent on Facebook in May 2011. 6.4 hours-Average Time people spent on Facebook in May 2011 107 trillion-Total emails sent in 2010 (www.socialtechnologyreview.com)

Social Media and Your Reputation Q: Is Social Media for everybody? A: No Q: Is your personal/company online reputation important? A: Yes Q: Will Social Media and Your Reputation ever cross paths? A: Absolutely! Q: How will they cross paths? A: When somebody “Googles” your name/brand? Q: Have you “Googled” your name/company? A: Yes? No?

Social Media and Your Reputation So what can I do today to help protect my image, my brand, my name, my business? Set up social profiles. Set up social monitoring. Respond to all comments (good or bad).

Social Media and Your Reputation Power of the Social Profile (Good side) a. Create Profiles i. Add content (pictures, video, articles) b. All these profiles should index w/Google i. You control the content (very important) II. Power of the Social Profile (Bad side) a. “They” create a profile i. ripoffreport.com, cheaterville.com b. “They” write a review for the whole world to see i. The good, bad and ugly c. Who is “They” -Mad ex-employee -Angry girlfriend(s), boyfriend(s), etc -Competitors 1:0, 1:1, 1:5, 1:10

Social Media and Your Reputation Shane Barker (What have I done to protect my name/brand) a. The Big Five plus one (Google search: Shane Barker) Facebook (#10 on pg.1) Twitter (#4 on pg.2) LinkedIn (#5 on pg.1) iv. YouTube (N/A) v. Google+ (#1 on pg.1) vi. Your Name/Business (i.e. shanebarker.com) (#2, #3, #4 on pg.1) *58.4% of clicks will come to the first three results on page one * http://searchenginewatch.com/article/2049695/Top-Google-Result-Gets-36.4-of-Clicks-Study

Social Media and Your Reputation Point all profiles to one site. a. Informational or Ecommerce i. I point my traffic to my shanebarker.com ii. Informational site and For Hire

Social Media and Your Reputation A lie can travel halfway round the world while the truth is putting on its shoes. By: Mark Twain Set up social monitoring for your profiles Google Alerts (www.google.com/alerts) FREE Set up Alerts Business name, personal name or keywords Type: News, Video, Blogs, Discussions or Everything How often: As it happens, once a day or once a week Volume: Only the best results or all results Your email: Alerts will go to the email address

All online comments are permanent! Stop and think…first! Social Media and Your Reputation Respond to all comments (good or bad). Bad Comment Breath, calm down and assess the damage Don’t reply on social platform * Worst thing you can do iii. Deal with it offline (in an email-still be careful) Be level headed in all communication Take comments as constructive criticism Some people are just crazy All online comments are permanent! Stop and think…first!

Social Media and Your Reputation So in a nutshell… Get your social profiles created Add content so Google sees you (getting indexed) Do it before “They” do it first II. Set up Monitoring for your brand, name, keywords, competitors name III. Respond to your comments good or bad a. Be positive, level headed b. Listen, assess the situation and respond accordingly

Any Questions?