Which Market Segmentation!

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Presentation transcript:

Which Market Segmentation!

2.03 market segmenting 42 year-old woman Marathon runner Demographic Marathon runner Psychographic Prefers beverages without sugar Behavioral, Psychographic Grandparents with 10 grandchildren

2.03 market segmenting North Carolina Mountains Geographic Prefers adventurous vacations Psychographic NBA cheerleader Demographic, Psychographic Earns $100,000+ a year Demographic

2.03 market segmenting Received a Masters Degree from UNC Cold climate Demographic Cold climate Geographic Attends worship service every Sunday Psychographic Frequently purchases products with warranties Behavioral