42 year-old woman Demographic. 42 year-old woman Demographic.

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Presentation transcript:

42 year-old woman Demographic

Marathon runner Psychographic

Prefers beverages without sugar Psychographic/Behavioral

Grandparents with 10 grandchildren Demographic

North Carolina Mountains Geographic

Prefers adventurous vacations Psychographic

NBA cheerleader Demographic/Psychographic

Newly married couple Demographic

Earns $100,000+ a year Demographic

Received a Masters Degree from UNC Demographic

Cayman Islands Geographic

Cold climate Geographic

Attends worship service every Sunday Psychographic

Enjoys day trips Psychographic/Geographic

Prefers watching television Psychographic

Frequently purchases products with warranties Behavioral