INSTRUMENT MODIFICATION

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Presentation transcript:

INSTRUMENT MODIFICATION CULTIVATION THEORY

Source Credibility

Source Credibility (modified) Thinking of the Facebook news item you just read, on a scale of 1 to 7 where 1 = NOT AT ALL and 7 = STRONGLY, how much do you AGREE with the following statements? Please circle the number that best represents your response. The Facebook news item is UNINTELLIGENT. NOT AT ALL 1 2 3 4 5 6 7 STRONGLY The Facebook news item is TRUSTWORTHY. The Facebook news item DOESN’T INDICATE THAT IT CARES ABOUT ME. The Facebook news item is HONEST.

Attitudes toward SMOKING

ATTITUDES TOWARD SMOKING (MODIFIED) Thinking of the smoking video you just watched, on a scale of 1 to 7 where 1 = NOT AT ALL and 7 = STRONGLY, how much do you AGREE with the following statements? Please circle the number that best represents your response. I am concerned about my health when someone is smoking near me. NOT AT ALL 1 2 3 4 5 6 7 STRONGLY Quitting smoking would improve my health. The people around me (my family, friends and coworkers) believe that I should not smoke. I should support provisions that establish smoking bans in public places.

Attitudes toward the Police

Attitudes toward the Police (modified) Thinking of the police in the video you just watched, on a scale of 1 to 7 where 1 = NOT AT ALL and 7 = STRONGLY, how much do you AGREE with the following statements? Please circle the number that best represents your response. My local police department does a good job. NOT AT ALL 1 2 3 4 5 6 7 STRONGLY In general, the police respond to minorities fairly. In general, the police provide services that the residents want. I have a lot of respect for the police in my town.

How would you modify these questions?

Sample mainstreaming questions Thinking of the video you just watched, on a scale of 1 to 7 where 1 = NOT AT ALL and 7 = STRONGLY, how much do you AGREE with the following statements? Please circle the number that best represents your response. I have seen videos/news items like this before on the internet. NOT AT ALL 1 2 3 4 5 6 7 STRONGLY I have seen videos/news items like this before on Facebook/Tinder/CNN. I have seen smoking/dating/police behavior like this before on the internet, I have seen smoking/dating/police behavior like this before on Facebook/Tinder/CNN.