Innovation Management 2012 Stefan Wuyts Design Innovation Management 2012 Stefan Wuyts
Agenda The role of design Product architecture Prototype development & Computer Aided Design
Design Synthesis of technology and human needs into manufacturable products; Blends form and function, quality and style, art and engineering; About how things work and how things look; In practice, design can mean many things, ranging from styling to ergonomics to setting final product specifications One thing it is not: “prettying up” a product that is about to manufactured
aesthetics
Posture in Style line of furniture for kids Ergonomics
Ingersoll-Rand Cyclone Grinder Ergonomically shaped, lighter, more comfortable; handheld power tool, cutting tool
IBM Proprinter, dot-matrix printer Designed with as few parts as possible; low cost; best selling printer, took over from Japanese brands Design for Automated Assembly
Haworth Inc. furniture Design for differentiation
Crown Equipment Corporation Rider Counterbalance forklift truck User-oriented design
Design at Apple Design to create/support corporate identity
Design at Apple Green design
Universal design: Usable by anyone Accomodates variety of preferences Simple, easy, informative Tolerance for error
Range of Leading Design Applications Purpose of Design Aesthetics Ergonomics Function Manufacturability Servicing Disassembly Corporate identity Differentiation Item Being Designed Goods Services Architecture Graphic arts Offices Packages
Product architecture The process by which a customer need is developed into a product design. Solid architecture improves speed to market, and reduces the cost of changing the product once it is in production. Product components are combined into “chunks,” functional elements are assigned to the chunks, and the chunks are interrelated with each other
Product architecture development is related to establishing a product platform. If chunks or modules can be replaced easily within the product architecture, “derivative products” can be made from the same basic platform as technology, market tastes, or manufacturing skills change. Examples: 200 versions of the Sony Walkman from four platforms.
Assessment Factors for an Industrial Design
Prototype development
Prototype development Comprehensive Prototype: complete, fully-functioning, full-size product ready to be examined by customers. Focused Prototype: not fully functioning or developed, but designed to examine a limited number of performance attributes or features. Examples: a crude, working prototype of an electric bicycle; a foam or wood bicycle to determine customers’ reactions to the proposed shape and form.
Computer Aided Design Dirschmid et al. 2005 (BMW Group) Abaqus Users’ Conference
CAD greatly accelerates the design step and allows assessment of multiple possible designs without building expensive prototypes. Design for Manufacturability (DFM): search for ways to minimize manufacturing costs. Design for Assembly (DFA): search for ways to ease assembly and manufacture.
Stereolithography (3-D printing) Laser builds layers one at a time, according to software program; resin is solidified when exposed to the ultraviolet laser. http://www.youtube.com/watch?v=BUfh5wxj3qA http://www.youtube.com/watch?v=7QP73uTJApw&feature=related http://www.youtube.com/watch?v=3eojAdYMT0g&feature=fvwrel