Measurement and Evaluation in Your Personal and Professional Life Chapter 1 Measurement and Evaluation in Your Personal and Professional Life

Measurement and Evaluation Defined The process of assigning a value (number or quality) to a characteristic being measured. Evaluation: The process in which all available data is combined to make an informed decision.

Classifications in Measurement and Evaluation Objective vs. subjective Criterion-referenced vs. norm-referenced Discrete vs. continuous Formative vs. summative

Your Viewpoint Look at the prices of the items listed in Figure 1.1 (p. 9 in the text). Have you previously considered price comparisons such as this one? Does this make you think again about the relative expense of the items you buy? How do you think energy drinks would compare?

People Who Use Measurement and Evaluation Physical educators Coaches and athletes Sport and exercise psychologists People in the fitness industry Athletic trainers Nutritionists Health educators Researchers

Measurement and Evaluation in Physical Education Many different items are measured and graded: Participation, improvement, effort, knowledge, sports skills, fitness, and performance People may pass PE classes but still not participate in regular physical activity

Your Viewpoint How could you use measurement and evaluation to motivate people to become more active and then stay active?

Coaches and Measurement and Evaluation How to put together the best possible team How to determine the best players How to judge an athlete’s performance during the course of competition How to bring out the best performance

Measures of Human Variables in Exercise/Sport Psychology Mood and motivation Psychological states and traits Constructs: Underlying qualities that make up the performance or behavior being measured; it is difficult to accurately measure underlying constructs that represent a successful behavior change.

Measurement and Evaluation in the Fitness Industry Measure the customer’s success Measure items needed for the survival of the facility: Attendance Equipment usage Employee performance Income and expenses Motivation for why customers join

Measurement and Evaluation in Athletic Training and in Nutrition Are athletes recovering quickly enough? What are the most common injuries? Why do they occur? How effective are various forms of rehabilitation? Are athletes getting enough water? Nutrition: What are people actually eating?

Measurement and Evaluation in Health Education Measurement and evaluation are necessary for: Identifying health problems Designing effective interventions Understanding trends Possible problems: How are terms defined and do people understand them? How can changes in behavior be measured?

Measurement and Evaluation in Research Quantitative measurement: Uses data that can be quantified so that it can be analyzed statistically Qualitative assessments: Uses detailed descriptions, observations, and interviews to try to understand the processes that underlie various behaviors

Complexity in Measurement Have we remembered to measure all the relevant items? Have we measured the right items? How do we define what needs to be measured? Have we made any errors in our measurements?