Air Force Recruiting Service A Total Team Effort Garrett Harencak Major General Commander

Agenda The Mission An Environmental Scan The Airmen Niche & Diversity Requirements How You Must Help

Mission AF Vision Document Inspire, Engage, and Recruit Future Airmen to Deliver Airpower for America AF Mission Document AETC Strategic Plan AFRS Strategic Plan INSPIRE MISSION REQUIREMENT 31,732 Enlisted Airmen 1,118 Line Officers 711 Health Professionals 29 Chaplains Pictures ENGAGE Pictures RECRUIT AFRS mission requires success in generating 25,000 enlisted accessions, as well as many AFSC-specific “niche” requirements such as Pararescue, Combat Cotrollers, Doctors, Nurses, Surgeons, Rated Officers, Engineers, etc. We accomplish this through three lines of effort … Inspire – Get the word out that the AF is provides the opportunity to serve your nation with honor, in career specialties that you can be excited about. Engage – Be the public face of the Air Force in communities, schools, advertisements, and public events nationwide. Recruit – Find qualified and interested individuals and guide them through the process of applying for and shipping into various accessions programs. 3

Mission … and it’s all done from RIGHT HERE at our Headquarters!

Environmental Scan – Market Youth Perspectives Target Market 20M 17 – 21 year old Which Service Do You Most Associate With… High Tech & Attractive Life style Global Impact & Adventure Do Great things With your life Pride Air Force NAVY USMC All Services High-academic 11.3M High-academic & Eligible 4.4M High-academic; Eligible & Propensed 465k Applying the Air Forces’s academic and moral (law violations/drug use) standards to the primary age demographic (17-21 yrs old) narrows the pool of eligible prospects to just 20% of the population … of those 4 million individuals, only about 360,000 are “propensed” with an interest to serve in the military. Very small pool of high quality youth are interested in the military Increasing employment rates hurt recruiting (especially high quality youth) Negative perceptions of death, injury, PTSD = military service Diverse groups have negative perceptions about military service Building a brand that youth associate w/their career values is critical Demand for niche career groups = increased complexity HP, JAGs, chaplains, spec ops, cyber, diverse rated officers, etc… FY16 mrkting budget won’t produce enough leads to meet AFRS goal High academic and eligible means they scored well on the Armed Services Vocational Aptitude Battery (ASVAB) FY15 Accession Goal: 250,000 = must recruit Non-Propensed KEY: Strengthen AF Brand & connect on an emotional level with diverse audiences

Environmental Scan – Knowledge Gap Young adults are more disconnected from the military than ever before of young adults (ages 17 to 35) can name ALL four DoD Active Duty Services. of young adults (ages 17 to 35) do not comprehend the most basic military fundamentals i.e. ranks, officer/enlisted, standards and requirements 51% 40% 16-24 yr-olds w/ a parent who served 40% In 1995 16% In 2015 52% of parents would NOT recommend military service to their children Lack of knowledge about military service and opportunities is growing, and adds to misperceptions among target demographics, and their inability to relate to a military service environment. College Market Youth Perceptions (% Agree/Strongly Agree; College Market Study) The Military has jobs for people with my career interests. 48% 42% Males Females People who become officers are people like me. 22% 16% 6

Environmental Scan - Influences Influencers Counselors Media Friends High Schools Family Coaches Industry Colleges Community Leaders Reasons to Join Reasons Not to Join The reasons individuals chose military service can be found in other career opportunities; however, the reasons NOT to serve are unique to military service. The recruiting environment is getting more difficult, while our target demographics understand less and less about military service. Perceptions and understanding CAN BE INFLUENCED. Tell your Air Force story to make AF opportunities REAL for young prospects. Counter to reasons not to Join: There were over 3,500 people killed in auto accidents on Texas Highways in 2015, and over 32,000 people killed in auto accidents on US highways in 2015 7

Our Airmen … Where We Are 2,739 Total Personnel Alask 1,273 Enlisted Accession Recruiters 139 Health Profession Recruiters AF Recruiters are spread amongst hundreds of recruiting offices CONUS-wide, and in Alaska, Hawaii, Puerto Rico, Korea, and Japan. Some are co-located with military installations, but many are not. Almost everywhere you may travel, there will be an AF Recruiter nearby you can assist! 24 Line Officer Recruiters 8

Our Airmen … What We Do “Be a Great Airman First”: Mission Execution, Community Service, Readiness, Self Improvement, Leadership, Mentorship, Core Values Inspire: Demonstrate Air Force values, opportunities, lifestyle, Wingmanship, etc., to shape civilian perceptions of AF service. Long-term investment! Engage: Be the “Face” of the Air Force to guidance counselors, community leaders, teachers, coaches, and target demographics. Be a part of the communities we serve, and build trust/respect for the AF among influencers and prospects alike. Recruit: Identify qualified individuals and guide them through the accessions processes while preparing them to become Airmen.

Inspire Engage Recruit Niche Requirements RPA Pilots Combat Support Special Operations STEM Health Professions The need for special qualifications, interests, and/or aptitude make many AFSCs very hard to fill. Finding qualified & interested applicants requires significantly more advertising/marketing, effort, and engagement. Niche requirements cut across all accessions programs, and AFRS’s success has a strategic effect on the AF’s future capability. Challenges can be overcome with manning, marketing, engagement, partnerships, and other outreach efforts. OTS Airborne Linguists Inspire Engage Recruit

Diversity Efforts INSPIRE ENGAGE RECRUIT Perceptions about military service, as officers or enlisted, challenge our ability to recruit across the broadest landscape of diversity. Negative views about military service (even as officers) as being “a career interruption” limit the success of recruiters trying to break into under-accessioned markets. Only long-term strategic marketing, engagement, and education can systematically break down those perceptions to give our Recruiters the freedom to maneuver in these cultures and communities. RECRUIT

How YOU Must Help INSPIRE ENGAGE WEAR – We Are All Recruiters. Certain engagements can qualify for Permissive TDY if your activities help the AF inspire, engage, and/or recruit. Approval Authority is AFRS CC. AIR – Airman Inspire and Recruit: Pilot program where local installations partner with active duty and/or retired Airmen to tell their stories to community and school leaders in order to strengthen trust-based relationships with those who influence prospective applicants. RAP – Recruiter Assistance Program: Typically used by 1st-Term Airmen and Lieutenants, but can be utilized by anyone. Participant is placed in Permissive TDY status and works a routine schedule assisting an AF recruiter with daily duties. … or just contact the local recruiter the next time you’re planning a trip, and see if there’s anything you can do to help inspire and engage! ENGAGE

How YOU Must Help Get info at: www.rs.af.mil WEAR (We Are All Recruiters) RAP (Recruiter Assistance Program) Learn more at www.airforce.com Find us on Facebook Follow U.S. Air Force Recruiting Call AFRS Public Affairs at 210-565-4678 for info on PTDY programs