Club Functions and Events Presentation Nicole Kerley Tuesday 13th September 2016

Overview Included in this Presentation is: My story The Eastern Golf Club – Yering Gorge Cottages Functions and Events within Clubs Packaging Hosting “winning” events Questions and answers

My Story My Story William Angliss Peter Rowland Catering United Kingdom Living and Learning Peter Rowland North Melbourne Football Club The Eastern Golf Club Now The Eastern Golf Club – Yering Gorge Cottages

Opened in the early 1920’s at The Doncaster Site The Eastern Golf Club Opened in the early 1920’s at The Doncaster Site Club History Change to membership culture Plan for the future Executing the plan Eight years in the making Welcome to the Yarra Valley – Wednesday 1st July 2015

Club Events and Functions – Target Markets Club and Community Events Weddings Corporate Golf Conferences Christening and Birthdays Presentation Evenings

Packaging - What's important Competitive price Keep it simple Value add Point of difference

Hosting “Winning” Events Packaging and website Initial contact and response time Site inspections Quotations Contracts and Terms and Conditions Client communication Event orders Internal communication Delivering the promise Exceeding expectations Follow up and feedback Repeat business

Summary Key Points to Consider; Identify type of events at your venue focusing on the business strengths Packaging – The right formula Steps to delivering “winning” events