DIGITAL SUPPORT PROPOSAL «BURN AND EARN» CONCEPT WIN2WIN COMMUNICATIONS FOR DISCOVERY CHANNEL

IDEA #1 «Drive faster and upgrade your car smarter» Mechanics: When you're doing your business, especially with cars, you always run the risk. You have to be faster, smarter and more talented. User must prove all his/her best skills… on our game! For a limited period of time (1.5 minutes), you can feel yourself as one of the heroes of Turbo shows - you will work with the coolest cars (a ride on it), to collect a decent copy of it (on the road collecting parts for cars pumping) and eventually earn money (scores in the game). We can put on the road extra features - such as the icon of “burning wheel", which will add speed (and at a higher speed you can take more details, if you do not miss, of course) or logo of Discovery Channel - which will collect all visible items on the road! All results will be stored in the general table and most successful - win a prize.

IDEA #2 «Support your Turbo team» Mechanics: We create a special promo site where three teams from each program from turbo beacon will be featured. User authorizes through the social media accounts (VK, FB, TW), then selects a favorite team and support them by pressing the button next to the selected team. Then he/she should take a photo via web camera (or download from PC/device). System determines the sex (depending on gender system give a appropriate background for the users photo). User can select one of three backgrounds but in all of them user will be the third party in the team, literally joining the heroes! When collage is ready: vote was counted in favor of the team only if user share the results on his own page in social media. Also we will create a scale - where everyone can see the number of votes for each team and special gallery with all photos - dedicated to each team. Plus we can do a special contest, to be held among the participants leadership team. We will offer user to write a chant or slogan for their team, all the answers will come to us on a special e-mail. Ten most creative team members will be awarded special prizes. 150 votes 50 votes 10 votes

IDEA #3 «Burn and earn» Mechanics: In TURBO series you can see real passion, male excitement on 100%. The heroes of the programs are always at risk and they putting everything on the line. So we offer users also play with fortune… We create a base of cars and evaluate each instance in a certain way. At the very beginning of the game heroes from turbo series give users some advice - “Don’t raise the cost of cars more than 1000 $, you can lose everything" When the game starts user has an amount of money and he/she should buy a dead car, also he can see cars characteristics and the amount needed to restore it. After restore, he/she sets a price to sell car and the system can buy it or not. If the system didn't buy the car, it’s necessary to reduce the price and then the system again can buy it or not. If the system does not buy a car - it means that you originally assigned a too high price. After the failure - the user can only reduce the price! Pricing policy will be based on predetermined coefficients! The car should be sold for a limited time (after clicked «buy and restore» the timer is switch on). If you successfully sold all 10 cars (or 5 cars tbd) and you become pimping king and share your result in a social network : "I’m pimping king like a Mike Brewer, can you be cooler than me?" Everything goes in the table of results and 10 the most successful users win prizes.

THANK YOU!