view2surf™ by Moben Monetizing Mobile

Revenues: telco versus Internet advertising market

Google FB and others… x.com y.com z.com

ISP and GSM may join the market x.com view2surf.com y.com view2surf.com z.com

view2surf™ - Cutting Edge Innovation view2surf™ generates completely new ad-space resulting from the data traffic consumption ISP or GSM becomes the publisher of advertisements placed on interstitial webpages appearing in between current and destination page ISP or GSM get new revenue stream from sales of view2surf ad-space

Revenues Up to 1.000 full screen interstitial ad pages on 1GB Most expensive advertisement segment Full screen on mobile Unique subscriber identification CPM (1.000 impressions) 25-50 USD Ads revenues/profit much higher than pure data package sales

view2surf™ business opportunities: Ad-supported Internet Access Free Internet in exchange of displaying adverts Ad-funded tariffs Dedicated communication/advertising channel: Data package enriched with ad-space opt-in channel for brands offers Data SIM cards as : loyalty program cards for retailers, banks, insurance companies etc. direct marketing channel for brands, retailers, service providers

view2surf™ technology Patent application PCT/PL2013/000125 Worldwide unique technology Commercial implementations Carrier grade solution Network neutrality, subscriber privacy, legal aspect SAFE Skilled and dedicated team behind

Africa footprint Moben Africa Ltd established in South Africa Advertisement sales contracts with largest SA media agencies 1.5M ad impressions monthly delivered in 2014 Live implementations in SA : Witaxi /targeted 20.000 taxis with free wifi/ First public hospitals with free wifi Series of shopping malls Q1 2015 : Telcom /3.000 hotspots country wide with free wifi/ First GSM network to deliver free mobile data /targeted 0.5M subscriber/

interstitial web pages view2surf™ In-Browsing Advertisement (basic) Browsing advertisements resulting from the data traffic consumption and visible on dynamically generated interstitial web pages view2surf™ technology

on-top of any application ad splashes view2surf™ Over-Any-App Advertisement (enhanced) example : FB example : YT advertisements resulting from the data traffic consumption and visible on dynamically generated on-top of any application ad splashes view2surf™ technology

Ad Reception Difference For ALL (online ads on web sites) For ME (like SMS/MMS)

Ads in context to browsed content NOW click click Link : http://cnn.com/promo-tablet-sale.html advertisement tag : tablet

View2surf™ Unique Technology 1414 View2surf™ Unique Technology Mobile Full Screen Advertisement Features: New income stream generator Ad-space belongs to the operator Ad-space generated ‘on the way’ to any destination Full screen ads views in standard browser Virtually unlimited ads space (ads space generated dynamically) Precise ads viewers selection (demographic and location) No handset application needed in basic mode Ads in context to actual browsed content ‘Specially for me’ - user reception 14

Accepted by subscribers * Results of tests - adoption of view2surf™ technology - conducted by German MNO

Mobile Ads Sources Local strategic partner 1616 Integrated Ad Server full features ads server Web UI management tool Self Service campaign placement support Ready to interface Interface with InMobi, Google AdSense and other Unlimited ads suppliers Immediate monetization Local strategic partner 16

Adfon – smart ad server

Multiple ad views Multiple full screen ad views 4 sec delay

Demographics Self subscriber profiling

Geolocation

Technology Implementation GSM: Dedicated APN Similar to BlackBerry, ad sponsored data available on additional APN Opt-in model Main APN Soft exposure (1-2 ads daily) of all subscribers to advertisement content Main APN with supportive tunneling application Tunneling subscriber’s traffic through operator’s network Zero-Rating specific IP/url ISP: Moben Edge Router placed in hotspot location VPN traffic forwarding / DHCP relay Direct traffic termination

thank you for your attention contact@mobeninternational.com www.view2surf.com www.mobeninternational.com 22