Leadership Montgomery Project Seven Report May 5, 2016
Our Project Focus:
ONE PLACE FAMILY JUSTICE CENTER
Project objective: Support the ONE PLACE Family Justice Center by helping the center create awareness of its mission, tell its story, and attract donors.
Did you know? There were 937 intake assessments conducted at ONE PLACE in 2014-2015 by the Family Sunshine Center 25 22 15
The Vision -- Three Areas of Focus Website Revitalization Promotional Video Fundraising Event Help the center promote awareness of its mission through a revitalization of the website. Help the center tell its story by facilitating the creation of a promotional video. Help the center attract possible donors by planning a sustainable fundraising event.
Website Revitalization The Need: ONE PLACE had a functional website, but it needed to be revitalized to allow online fundraising, updated information and easier editability by center staff. Website Revitalization
Website Revitalization Our Team: Contacted Revolution MGM to work with ONE PLACE Participated in a brainstorm session about the design of the website Facilitated creation of new site for launch in May 2016 Website Revitalization
Promotional Video The Need: Partly because it is an umbrella organization for many agencies within the community, ONE PLACE Family Justice Center did not have its own promotional video to share the story of the center and its model to support victims of domestic violence and abuse. Promotional Video
Promotional Video Our Team: Contacted Joe Bryan from G2 Productions Persuaded the board to support the video financially Pledged to fill the funding gap Participated in a brainstorming session about the new video Oversaw the production process for the new video to premiere in May Promotional Video
Fundraising Event The Need: ONE PLACE has significant financial needs in order to meet its mission and support growing number of clients. One of the challenges is the need to expand public awareness of the Family Justice Center Model. Fundraising Event
Fundraising Event Our Team: Worked with Darryl Bailey to brainstorm about a “Walk in Her Shoes” Event Secured space for the event and funding to cover food and beverages Developed a social media plan to promote the event Fundraising Event
Project Timeline Initial brainstorm about possible project ideas August 2015 Initial brainstorm about possible project ideas Decision to support ONE PLACE September 2015 Initial meetings with ONE PLACE Staff Determination of ONE PLACE needs October 2015 Initial contact with Joe Bryan at G2 Productions to explore video possibilities November 2015 Meeting with Darryl Bailey, DA & Board Chair, to discuss project plans and fundraiser
Project Timeline December 2015 Meeting with ONE Place Board to get “green light” for project ideas January-February 2016 Planning for fundraising event / website revisions March 2016 Meeting with ONE PLACE Board to secure funding for video & support for event April 2016 Video production planning & website revision Fundraising event planning
Challenges & Lessons
RESULTS Website Revitalization Promotional Video Fundraising Event After “hack-a-thon” sessions in April, new website will launch to public in May 2016. Video production commenced in late April with completed video anticipated in May 2016. Inaugural Event was originally scheduled for May 3, 2016. Working with the FJC board to finalize the date.