Marketing Large Events (and smaller ones too) Presenter’s Name(s)

The Four P’s of Marketing Product Place Price Promotion CREATED BY CR VENTURING, 2016

Time Frame 6 Months Out 1 Year Out Start social media campaign Set date- add to Venturing.org Plan general theme Announce event 6 Months Out Start social media campaign Direct people to website & Facebook event Set price Finalize location CREATED BY CR VENTURING, 2016

Time Frame 2 Months Out 3 Months Out Begin aggressively promoting Finalize most details Open registration Promote at other events 2 Months Out Begin aggressively promoting Facebook teasers Post in local group pages Have staff list finalized CREATED BY CR VENTURING, 2016

Time Frame 2 Weeks Out 1 Month Out Close early-bird registration Send out registration link via email, FB groups, social media Publish in Venturing newsletters Add to nearby councils’ e-news 2 Weeks Out Close early-bird registration Final push for participants Final logistical details released CREATED BY CR VENTURING, 2016

Time Frame 1 Week Out Close registration if necessary Contact attendees Give parking, housing, meal, etc details out Print any materials needed for event CREATED BY CR VENTURING, 2016

Get That Commitment What should you charge? What is Included? Food Shirt, Patch, etc. How long is the Event? 1 Day Weekend, more? General Pricing Guidelines RSVP or Registration? Money- deposit? CREATED BY CR VENTURING, 2016

Resources Available Area & Region Facebook Pages Facebook Groups Facebook Event Website Newsletters Twitter Venturing.org/events.html CREATED BY CR VENTURING, 2016

Social Media Some options: FB Events Shows who is going Council/Area FB Groups Already established, share pictures/flyers Focus on: Short section w/ info Link to website #hashtag functions CREATED BY CR VENTURING, 2016

Promoting Different Types of Events

Crew Level Event Example: weekend canoe trip Newsletter Website Facebook Emails Youth activity planner RSVP Text list CREATED BY CR VENTURING, 2016

Multi-Crew or Council Level Event Example: camporee Crew president contact list Electronic newsletter Website Facebook Emails/postcards Youth activity planner CREATED BY CR VENTURING, 2016

Area Level Event Area officers help with promotion/ communication Promote in the Area Newsletter Utilize Facebook Email to all council officers/advisors and have them help promote Add the event to: http://venturing.org/events.html CREATED BY CR VENTURING, 2016

Sample Marketing Strategies Fall Fun Rally: 1 year out: Date is set Facebook Groups with save the date Website updated with date and basic details 7 months out: Promotional Video Handouts at Meetings/ Jamboree/ Winterfest 4 months out: Registration Final details (more than 2 weeks out) CREATED BY CR VENTURING, 2016

Further Information Events: http://venturing.org/events.html Marketing: http://www.venturing.org/marketing-toolbox.html Social Media: http://venturing.org/social-media.html CREATED BY CR VENTURING, 2016

Questions? Presenter’s Name(s) Contact Information