Case Study Liberty Germany Agent/Client: CWT M& Ormès (Lyon)/Michelin Event/Group: MICHELIN X® LINE™ Energy™ Date: September 2016 Type: MICE

Case Study MICHELIN X® LINE™ Energy™ Details / background information Product presentation of the MICHELIN X® LINE™ Energy™ tire Approx. 200 attendees Attendees were clients or prospects from all over Europe Duration 2x 2 days incl. accommodation and evening event Content / thematic demands / challenges End client presented a new tire and compared with those of competitors under real life conditions (grip, fuel consumption etc.) Logistic challenges due to the splitting of the event on several locations, situated up to 1.5 hours away from the venue: various airports/stations, different hotels, venue itself Constant changes in participant attendence: no-shows, flight changes A PERSONAL TOUCH WORLDWIDE

Case Study MICHELIN X® LINE™ Energy™ Implementation Venue ADAC Fahrsicherheitszentrum Hockenheim. A driving safety centre located inside one of Germany‘s F1 circuits. Transfers From / to four differents airports (Frankfurt, Stuttgart, Mannheim) and stations Vehicles were supposed to be equipped with Michelin tires, which was not possible due to client‘s late confirmation of transfers. Hotels Crowne Plaza Heidelberg for the participants, located about 45 minutes from the venue. Hotel Motodrom at the F1 circuit for the staff. Workshop Four different workshops with a hands-on experience for the participants Lunch At the Mercedes Benz grandstand of the F1 circuit (exclusive rental) Evening Typical dinner in the town of Heidelberg A PERSONAL TOUCH WORLDWIDE