Elevator Speeches Originally presented by APhA-ASP & FSHP St.Pete Campus: Jeremy Sparks, Ally Webb Content modified by Vicky Kang Presented by Emet Anceaume Advisor: Dr. Murphy-Menezes

Objectives At the end of this presentation, students should be able to: Identify the purpose of an elevator speech Describe the elements of an elevator speech Develop a prepared response to “Tell me about yourself” Recognize the DESC model for conflict resolution

What is an elevator speech? A clear, brief message Lasts about the length of an elevator ride 30 seconds to 2 minutes Communication with a purpose What are you trying to accomplish? What do you want as a result of the communication? Avoid “data dump”, rambling Listener should want to follow-up

Importance of an elevator speech Professional Networking Meeting others in your profession Meeting those in related/other professions Workplace Communicating with other departments about your role within an organization Interview Showcasing your strengths for residencies, internships, jobs. Secures the Next Meeting

Before you pitch Get to know your audience Identify your goal Who are you speaking with? How could this benefit the audience? Identify your goal What is the objective of your pitch? Connect and relate to your audience! “Tell Me More” Conversation

A Sample Format 1) Introduce yourself An opening statement or question that grabs attention (“A hook”) Introduce yourself and share your passion or interest Identify commonality/Reason to meet again Getting a raise, needing something from your boss

A Sample Format Continued 2) What do you offer? Communicate your unique selling proposition Tell a story: what problems have you solved or contributions you have made Use a vivid example 3) What are the benefits? Share the advantages of working with you Describe how you differ from others Getting a raise, needing something from your boss

A Sample Format Continued 4) Call for action What is the most wanted response after your elevator speech? A business card, a referral, or an appointment for a presentation after your speech? Exchange contact information Getting a raise, needing something from your boss

Checklist for Fine-tuning Use a story that best showcases who you are and your experience Make strong short and powerful sentences Memorize key points and practice Create different versions for different situations of your elevator speech

Example Video from NCPA https://www.youtube.com/watch?v=8QugNZD3HG0

Let’s Discuss the Differences Opportunity Lost Opportunity Found

Tell Me About Yourself Avoid reading your resume Why are you interested in position? What benefit can you bring to the role? E Education E Experience S Skills https://youtu.be/OW-yxxPMtro

Now Practice Take 15 minutes to develop your own elevator speech for “tell me about yourself” We will ask for examples and help to critique (10 minutes)

Elevator Speech/Approach For Conflict Resolution Avoid making generalizations If you express an emotion, explain the reason for the emotion Be prepared to offer a solution or a compromise Reasons for identifying the conflict and solution should be grounded in established team goals

Elevator Speech/Approach For Conflict Resolution What Not To Do: https://youtu.be/NQXT60qGvko

Elevator Speech/Approach For Conflict Resolution DESC D Describe the specific situation or behavior; provide concrete data E Express how the situation makes you feel and what your concerns are S Suggest other alternatives; seek agreement C Consequences should be stated in terms of impact on established team goals; strive for consensus

References https://www.youtube.com/watch?v=2N03L6OaxeE http://sfp.ucdavis.edu/files/163926.pdf https://www.mindtools.com/pages/article/elevator-pitch.htm