End of Retail? Strategies for a New Retail Reality THOMAS SEVCIK

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Presentation transcript:

End of Retail? Strategies for a New Retail Reality THOMAS SEVCIK arthesia London 22FEB17

MACRO FORCES overall stagnation in many parts of the world rise of online / multichannel-shopping / digitalization of our lives brand-/retail-fatigue among certain socio-economic groups

impulse yesterday impulse today

Retail Fatigue

Peak Stuff

TOWARDS A NEW MODEL FOR RETAIL the moment of sale is unclear: hybrid system new level of consumer-producer interaction new business/value model: profitable showrooms

This is Retail. Fixed FLAGSHIP STORE RETAIL STORE BRAND EXPERIENCE SHOWCASE Image& Information Point of Sale SECRET SPACE POP-UP SPACE POP-UP STORE Temporary/ Limited

This is Retail. Fixed FLAGSHIP STORE RETAIL STORE BRAND EXPERIENCE SHOWCASE Image& Information Point of Sale SECRET SPACE POP-UP SPACE POP-UP STORE Temporary/ Limited

before Relationship Production R&D Marketing Sale POS Aftersales OFFLINE ONLINE Relationship Production R&D Marketing Sale POS Aftersales Producer Consumer

now Relationship Production R&D Marketing Sale POS Aftersales Producer OFFLINE ONLINE Relationship Production R&D Marketing Sale POS Aftersales Producer Consumer

12

13

15

RETAIL/THOMAS SEVCIK 40

RETAIL/THOMAS SEVCIK 37

RETAIL/THOMAS SEVCIK 38

21

Beyond Retail: New Revenue Content Health Retailization of health -> check-up, as-you-go Art Commercial art: new types of artdealing, corporate/art, etc. Education Ad-hoc-education Workspace Co-working, work-as-you-go Nature & Agriculture Urbanization of nature / commercialization of nature

Costs Income

Costs Retail Income

2ndary Profit i.e. online sales Costs Retail Income

EVOLUTION OF THE HYBRID RETAIL IDEA non-retail profit center (i.e. restaurant) non-retail branding space as part of sale brand element marketing tool (i.e. cafe) pure retail space pure retail space money-making showroom opportunistic tactical strategic t opportunistic

EVOLUTION OF THE HYBRID RETAIL IDEA non-retail profit center (i.e. restaurant) Industry Frontrunners non-retail branding space as part of sale brand element marketing tool (i.e. cafe) pure retail space pure retail space money-making showroom opportunistic tactical strategic t opportunistic

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