E-Commerce in China (2015) May 29, 2016

China International Electronic Commerce Center E-Commerce in China (2015) China International Electronic Commerce Center

E-Commerce in China (2015) In 2015, China’s total e-commerce volume was expected to be 20.8 trillion yuan, a year-on-year growth of about 27 percent, over-fulfilling the target set in the “E-commerce 12th Five-Year Development Plan” and quadrupling the e-commerce trade volume. E-commerce has become a driver to national economic development. China E-commerce Volume (trillion yuan) Year-on-Year Growth (%)

E-Commerce in China (2015) In 2015, China’s internet retailing volume reached 3.8773 trillion yuan, a year-on-year growth of 33.3 percent, accounting for 10.8 percent of the total retail sales of social consumer goods. China’s Internet Retailing Volume (hundred million yuan) Year-on-Year Growth (%)

E-Commerce in China (2015) First, e-commerce has become a leading area of the “Internet +” initiative. Internet +

E-Commerce in China (2015) Second, internet retailing has entered a new phase of “quality improvement and upgrading”. B2C sales has exceeded that of C2C for the first time. B2C mode C2C mode

E-Commerce in China (2015) Second, internet retailing has entered a new phase of “quality improvement and upgrading”. Mobile e-commerce brings great convenience.

Year-on-Year Growth (%) E-Commerce in China (2015) Third, cross-border e-commerce is gradually expanding from point to area. In 2015, the cross-border e-commerce sales was about 4.56 trillion yuan, a year-on-year growth of 21.7 percent, where the export amount was about 3.99 trillion RMB yuan, a year-on-year growth of 21.9 percent, and that of import was about 573.1 billion RMB yuan, a year-on-year growth of 20.3 percent. China Cross-border E-commerce Sales (hundred million yuan) Year-on-Year Growth (%)

Demonstration of E-commerce in Rural Areas E-Commerce in China (2015) Fourth, e-commerce in rural areas has been taken onto the fast track of development. Infrastructure Service Environment Talent Resource Demonstration of E-commerce in Rural Areas In 2015, the trading volume of rural online shopping was 353 billion yuan, a year-on-year growth of 96 percent; the internet retailing amount of agricultural products was 150.5 billion yuan, a year-on-year growth of over 50 percent. The construction of rural e-commerce service outlets is in full swing, currently covering nearly 250,000 villages in more than 1000 counties.

E-Commerce in China (2015) Fifth, the e-commerce of manufacturing field is rapidly expanding to both upstream and downstream of the supply chain. The popularity rate of e-commerce purchase and sale in manufacturing field in China has been further raised, reaching 37.24 percent on average, with some sectors approaching 60 percent. Under 300 300 - 1000 E-commerce Purchase Popularity Rates of Enterprises of Different Sizes E-commerce Sales Popularity Rates of Enterprises of Different Sizes

Beijing E-Commerce in China (2015) Sixth, e-commerce has made a remarkable achievement in driving “dual innovations”, i.e. mass entrepreneurship and innovation. The total startups hatched in the six biggest “dual innovations” cities accounted for 81 percent of the nation’s total. The number of startups in Beijing was far ahead of those in other cities, accounting for over one third of the nation’s total. By the end of 2015, the online stores had enabled more than 11 million people to start up a business or be employed in China. Beijing Shenzhen Shanghai Guangzhou Hangzhou Chengdu

E-Commerce in China (2015) Five development concepts Coordinative development Green development Opening development Sharing development Innovative development During the 13th Five Year Plan period, China’s e-commerce will keep the momentum of rapid development, continuously integrate in depth with traditional industries, center on the core development concept of “innovation, coordination, green technology, opening and sharing”, and become a new bond between Chinese economy and the world economy.

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