HP Indigo Photo Solutions replacing Traditional AgX (silver halide) Session 1 – HP in Photo April, 2013 Raffael Kraus Ran Lev Ksenia Polonsky

This slide deck covers session 1 from the list of the sessions: HP in Photo What is AgX HP Indigo Solutions for Consumer Lab HP Indigo Solutions for School lab HP Indigo Solutions for Pro-lab HP Indigo Solutions for Premium Photo Album

HP Graphic Business Solutions HP Indigo HP Inkjet Web Press HP Specialty Printing Systems Folding cartons Labels Flexible packaging Photo Merchandise Photo Prints Books Magazines Self-publishing HP Inkjet Web Press HP Designjet HP Scitex Books Magazines what is HP GSB, what we do (Scitex, designjet, even L&P, commercial), our innovation…

HP in Photo Home printing Large format printing In-store finishing Central printing prints that bind generations prints photographers can sell prints and creative products for consumers photo products for consumers & professionals

Photo market needs HIGH QUALITY quality, stability, consistency The most demanding application HIGH QUALITY quality, stability, consistency HIGH DATA COMPLEXITY Photo books up to 200 pages HIGH SEASONALITY 36% of all volumes in Nov-Dec HIGH VOLUMES Photo presses = 150% of GCP LOW ORDER QUANTITY Every Copy Is Different Run length of ONE

Incremental installations at leading photo finishers and labs HP Indigo is a proven leader in the photo market Indigo Photo Quality “The quality of Indigo print is comparable to silver halide process,” Peter Ulbricht, ORWO. Complete Solution Indigo has the most complete portfolio of equipment, solutions, partnerships and services. Market Share Among the 20 largest photobook producers, only 1 has no HP Indigo Digital Press. And, 8 out of 10 photobooks WW are produced on HP Indigo. Incremental installations at leading photo finishers and labs Series 3 photo customers install base and print volume are constantly growing. Many of the customers have multiple HP Indigo Digital Presses (CeWe, CGX, Elanders, Koebcke , Orwo, Photobox and many others) Dozens of HP Indigo W72x0 presses have been installed at leading photo finishers such as CeWe and Photobox. Multiple HP Indigo 10000 Digital Press LOIs were signed with photo customers

HP Indigo is driving photo market growth HP Indigo W7200 HP Indigo W7250 HP Indigo 10000 HP Indigo WS6600p HP Indigo 7000 HP Indigo WS6000 HP Indigo 5500 HP Indigo WS6000p Enhanced HP Indigo 5500 HP Indigo 5600 HP Indigo 7600 06/07 2008 H109 H209 H110 H210 2012-2013 HP Indigo Photo Prints Solutions White Ink Light Cyan, Light Magenta Photo inks Light Black Raised print, textured effects HP SmartStream Photo Enhancement Server Ultra HP SmartStream Production Analyzer

Photo inks CMYK CMYKcm Benefits Caveats Achieve true photographic quality Light Cyan and light Magenta inks placed in the 5th and 6th stations Benefits Less grain Smoother transitions Photo look and feel with varnishing Caveats Use Photo-250 ICC profile Cost increase must be covered with premium pricing Productivity loss CMYK CMYKcm HP Confidential 8 23 March 2018

Light Black ink A spot color to deliver high-end black and white print such as books and photo printing Benefits Even higher photo quality - Avoid magenta hues and enhance details, increase gamut Higher productivity - Print black-and-white images using only two inks: black + light black ElectroInk; Double the speed (with higher print quality) Lower costs - on average, 25% less cost per page compared to CMYK printing Caveats Requires separate workflow for mono/color pages and collation CMYK image Light black + K Supported in all of our sheet-fed presses with software version 4.5 –ifix3 and up

HP Indigo has unmatched choice of E2E solutions for variety of photo applications 1) To add production center value for photo (Integration with Taopix, multi-component jobs, workflow) 2) To add Partners slide (Ran) Ultimate, PASS

Workflow partners – key attributes* Yearbooks    School & Sporting  Application s Events (Pro)     Consumer photo       Web     Desktop      Key Functions Mobiles   API/SDK  Production b/e    Americas       Regions EMEA     APJ     *Perceptual view – mid 2012 snap-shot  Differentiator

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