Digital Marketing Plan Template SMART Goals Know Your Audience Choose Relevant Content Manage & Optimize Campaigns Measure & Learn from Results What are the business goals? – new business, retention, rate, etc…? What are the marketing goals from relevant awareness to conversion? How will we measure and report success? Who are we trying to engage? What are they trying to get done? What insights do we have? What do we need them to do/express? What role do you play with your customers? What are the topics that match your audience and SMART goals? What formats will make your content most impactful? – video, blog post, etc… ? Which channels will you use to distribute this content? – social media, email, paid search, etc… ? When does this program need to run? What is the advertising budget, if any? What are the metrics for each area of focus in your measurement model? What will be the frequency of reports?