Digital Media and Sport
Consistency is key Consistency in quality Consistency in voice Consistency in delivery
You need to become the go-to voice on your subject. Platforms – the big 3 Facebook Twitter Instagram To get more followers, you need to use platforms appropriately and engage your audience. You need to become the go-to voice on your subject.
Twitter High frequency Concise Largely text based News feed Hashtags – especially key to events Users are mainly tech and media savvy Event focus – LIVE, blow by blow, up to date coverage
Facebook Low frequency More detailed Text, pics, links and video based Wide range of users – from the tech savvy to nannas Posts should not be word heavy – web links help with presentation of dense content Event focus - pre, during and post – keep people in touch.
Instagram Two elements – Story and Feed Story for more regular ‘LIVE’ updates with use of text and emojis Feed for more significant imagery and video with hashtags key Younger user demographic, very popular for sport Event focus – LIVE coverage on story for in event, Feed for pre and post ‘moments’
What is a #hashtag? A hashtag is like a folder – any time you use a hashtag it groups those things together. Hashtags allow people to not just follow along but have a voice in the conversation. Hashtags are crucial for events.
Some simple statements Photos need to tell a story Preferable high res and distinguishable Get in the action – photos of ants are not good for anyone Video needs to be simple - play within your skillset Spellcheck Whatever you do, make it consistent Don’t be afraid to use personality GIFs, Memes, Emojis appeal to the younger generation
What Digital Media can provide an event In 2017 everyone is time poor. We watch more sport than ever but people no longer flock to sporting events on mass. The focus must now become boosting ‘the audience’ not the crowd, not just bums on seats but eyeballs on screens. Social media, live audio, live video
Put people in the inner sanctum What consumers want from sport related digital content is to feel a part of the action Behind the scenes/right in the action feel Give people a glimpse they could not get elsewhere
Websites Think like the consumer Remove the clutter Keep it simple and keep it current Have your Social Media and Websites promote each other Brand clarity Your CMS needs to be user friendly, consider Word Press
Event case study PRE-EVENT – The sell – tell me why I should care. IN EVENT – Present the action and connect with people following along. POST-EVENT – Share the outcomes – How good was that!
Other elements YouTube + Vimeo Snapchat Linkedin, Google+, Pinterest Podcasting EDMs – Vision 6, Mailchimp etc. Facebook and Instagram advertising SMS marketing Live audio and video streaming
Any Questions…
Promoting your sport in Media Make it easy to cover Provide words and pictures Build relationships Find angles Attack it with professionalism