Media Consumption Stats by Channel 6/1/16

Top Trends for 2016 Top T

Top Trends for 2016

US Adults Spend 720 min./day Consuming Media

ComScore Media Measurement Today & Beyond

Media Platforms Competing for Consumer Attention

Digital

Digital Advertising is on the Rise… ...But Not at the Expense of TV

Most Content is Consumed on a Horizontal Screen http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/mobile-marketing-statistics/

Multi-platform Internet Usage is the Norm Across all Age Segments

On Weekdays, Device Preference Varies by Time of Day

Google Chrome is the Dominate Desktop Browser Accounting for 45% of all page visits

Google Also Remains the Lead U.S. Desktop Search Engine

It is Not Surprising That Google Remains the #1 Web Property

Digital Properties Now Have Reach on Par with the 4 Major Primetime TV Broadcast Networks

50% of Ads Served are Non-Viewable

However, Viewability Varies by Publisher Type

Ad Blockers are Used by ~10% of Desktop Internet Users

Mobile/Apps

Global Mobile Usage Has Surpassed Desktop

Uptick in Digital Media Usage is Driven by Mobile

Most Categories Realize the Majority of Their Web Traffic From Mobile

Mobile Audience is Growing at a Faster Rate vs. Desktop

Common Brand Metrics are Higher for Mobile vs. Desktop

US Smartphone Penetration Has Increased Among Every Age Demographic YoY

Smartphones Represent Most Digital Time Spent

Android Remains the Dominant Operating System

The Health Category Represents the Largest Shift to Mobile

Digital Growth is Driven by App Usage

Mobile App Usage is Significant Across Demos

Mobile Time Spent Skews Significantly Towards Apps vs. Browsers

Apps Have Seen Significantly Higher Audience Growth vs Apps Have Seen Significantly Higher Audience Growth vs. Mobile Web Properties

Social

Social Networking Accounts for 1 in Every 5 Minutes Spent on the Internet

Social Reach is Highest via Mobile Devices

All Demos are Engaging with Social

Those Engaging with Social Show no Marked Difference In Ethnicity

Social Platform Engagements Occur Primarily via the App

Older Demo’s Use of Social is Growing in All Platforms, Some Faster Than Others

Facebook Usage Accounts for 1 in Every 6 Minutes Spend Online

Facebook Has Significantly Higher Reach & Engagement vs Facebook Has Significantly Higher Reach & Engagement vs. Other Social Platforms

And That Holds True for all Age Demos

Multi-Screen Video Landscape

Video Provides Impact Video aids better information retention and learning in older adults when compared to written content (1) Well-produced videos can increase information retention up to 50%vs. print (2) People generally remember 10% of what they read, 20% of what they hear, 30% of what they see, 50% of what they hear and see, 70% of what they say and 90% of what they say as they complete a task (3) Current web trends show Video has a 400% higher engagement rate compared to static content (4) 1.http://www.southalabama.edu/oll/techreports/HowDoesVideoAidinMemoryRetention.htm 2.http://mlangemedia.com/tag/video-increases-information-retention/ 3.http://www.webpages.uidaho.edu/~mbolin/akarele-afolabe.htm 4.http://www.fuseiq.com/video-statistics 5.http://www.fuseiq.com/video-statistics 

The Avg. Adult Consumes Over 5 Hours of Video per Day

TV is Still the Primary Choice Among Consumers for Watching Video

However, the Total Time Watching TV is Down 2% YoY for Live and DVR (Excludes VOD)

The Combination of Digital and Traditional TV Platforms Maximizes Reach

Inclusion of Digital Increases Engagement Across Broadcast Networks

The Majority Of DVR Playback Happens Well Within the 1st Week of Airing After 7 days, people are more likely to use VOD/Digital platforms

Viewing Method Differs by Genre

The Majority of ‘On Demand’ Revenue Comes from OTT Subscription Services Ex – Netflix, Amazon Prime & Hulu Plus

YouTube Remains the Leader in Online Video Viewing

Video Viewing by Device Varies by Time-of-Day

Almost Half of all US Adults Multitask During Every Commercial Break

However, Consumers are Less Likely to Multi-Task When They Decide the Viewing Time

For Example, Live Events Like the Super Bowl Reflect a High Rate of Multitasking

Multi-Tasking While Watching TV Most Often Consists of Being Online

SMS Texting

The Open Rate of SMS is 98% Compared to 22% of Emails SMS campaigns have over 7 times greater performance than email campaigns http://www.jacobsclevenger.com/blog/10-amazing-sms-marketing-facts-and-stats/

SMS Texts Are Consumed Quickly

Consumers Don’t Hate Push Notifications

Baby boomers may have grown up using technology of a different era, but they are quickly becoming the nation’s largest demographic of mobile users and consumers: By 2015, people aged 50 and older will represent 45% of the U.S. population. 81% of baby boomers own a mobile phone, and 85% use it for text messaging. People aged 55-64 send and receive an average of 80 text messages per month, and senior citizens 65+ average at 32 text messages per month! https://www.mobilecommons.com/blog/2014/07/baby-boomers-text-ever/

Sometimes it's tricky to know how often you should send marketing messages out to your customers. You don't want to send out too few, otherwise your customers will forget you exist, but send out too many and you risk driving them away. Some 83% only want to receive a maximum of two messages a month. Just 2% of people would like more than five a month. Two seems to be the magic number here; send anymore than that and some of your customers might decide to unsubscribe. http://digitalmarketingmagazine.co.uk/mobile-digital-marketing/7-key-statistics-for-sms-marketing/558

Email

Email marketing ROI is the second most easily measured (after paid search), with 39% of marketers rating their ability to measure the ROI of the email marketing retention efforts as “good,” according to eConsultancy and Oracle Marketing Cloud https://litmus.com/blog/top-10-email-marketing-stats-of-2015

Seventy-two percent of consumers chose email when asked, “In which of the following ways, if any, would you prefer companies to communicate with you?” according to MarketingSherpa. Postal mail was a distant second with 48% of respondents https://litmus.com/blog/top-10-email-marketing-stats-of-2015

Email Consumption Mimics Consumer Shift to Mobile Usage

So Responsive Formatting Matters!

Outside of work, Americans most commonly check their email while watching TV (70%), from bed (52%), on vacation (50%), while on the phone (43%), from the bathroom (42%) and even—most dangerously—while driving (18%), according to Adobe https://litmus.com/blog/top-10-email-marketing-stats-of-2015

For Any Questions, Please Contact Katie McCarthy kamccarthy@daggerwinghealth.com 917.472.3672