Ala Felemban case study Lego education Ala Felemban case study

History background The name 'LEGO' is an abbreviation of the two Danish words "leg godt", meaning "play well". It’s our name and it’s our ideal. The LEGO Group was founded in 1932 by Ole Kirk Kristiansen. The company has passed from father to son and is now owned by Kjeld Kirk Kristiansen, a grandchild of the founder. It has come a long way over the past almost 80 years - from a small carpenter’s workshop to a modern, global enterprise that is now, in terms of sales, the world’s fourth-largest manufacturer of toys. The brick in its present form was launched in 1958. The interlocking principle with its tubes makes it unique, and offers unlimited building possibilities. It's just a matter of getting the imagination going – and letting a wealth of creative ideas emerge through play.

introduction Learning is at the very core of the LEGO Group’s most heartfelt values and the company has invested many years of cooperation and research with educators and child development specialists to build a rich understanding of what it takes to provide effective learning experiences. While exam scores may continue to dominate agendas, research shows that there are greater benefits to education by focusing on applying knowledge as a means to expand learning than on acquiring knowledge in order to pass examinations. The role of educators is changing.

Community, Education & Direct -Organizational chart (Hierarchy) CEO Markets & Products Marketing manager Marketing director Community, Education & Direct Corporate Center law Global Supply Chain Chief Executive O cer Community, Education & Direct (CED) is respon- sible for direct contact with consumers via brand retail stores, online sales, and mail order. In addi- tion this business area handles contacts with fans and the develop- ment of new business concepts aimed directly at end-users. And it is this unit that is responsible for the LEGO Group’s development, marketing and sale of educational materials. Global Supply Chain (GSC) is the business area responsible for the Group’s supply chain – from procurement and production to shipping to the distribution centres. Corporate Centre (CC) covers the administrative service departments: Cor- porate Finance, IT, Human Resources, Corporate Communications, Corpo- rate Governance and Cor- porate Legal A airs. materials. Markets & Products (M&P) has global responsibility for product development, marketing, sales and distribution to the retail trade.

Mission and vision Mission: ‘Inspire and develop the builders of tomorrow’ Our ultimate purpose is to inspire and develop children to think creatively, reason systematically and release their potential to shape their own future - experiencing the endless human possibility. Vision: ‘Inventing the future of play’ We want to pioneer new ways of playing, play materials and the business models of play - leveraging globalisation and digitalisation...it is not just about products, it is about realising the human possibility.

Building occupants 3 Senior manager, digital producer Staff 2 Marketing manager Print production manager Quality Engineer Drilling Engineer 15 Academic advisor 4 Waiters 280 Simultaneously visited customers 50-280 Per day

Floor plan(first floor)

Floor plan(second floor)

Pictures

Pictures

Pictures

Pictures

Designer concept The architect describes one way of making the environment interesting using scale: “The idea of scale is challenged with design elements such as huge grass wall graphics and a giant LEGO man and tables with built-in bonsai gardens, thus playing with perception and scale – who is big and who is small? Where does work stop and imagination start?”

Zoning public Semi public private

Zoning

Functional relationship Meeting room Working offices Working area Lounge Kids corner toilets Board room Safety test Storage Building table Delivery Kitchen &cafe Print room

Area Calculation Major Minor Un used area 10 323 Meeting room 1 32.5 % of total area of 3229 ∑M² Major 10 323 Meeting room 1 32.5 paint cafe 35 1130 Working area Board room Delivery room Safety test 3 97 lounge 2 64.5 Working offices 6 194 Building tables Activity room Video conference Built area= 1765 m²+1464 m²= 3229 m² % of total area of 3229 ∑M² Minor 1 32.5 Kitchen 2 64.5 Seating area storage 3 97 toilets % of total area of 3774 ∑M² Un used area 26 839 circulation 1 32.5 Wall thickness 3 97 staircase 100 3229 Total

Critical Opinion The design of this space helps people to be more creative by using unusual peacis of furniture like the slide, Lego towers and master sets.

Critical Opinion The opening spaces in this building help users to look around and get different ideas. The amount of sun light that enters the space give more energetic feeling.