The Smart Way to cut 30% SMS Marketing Cost While Enhancing Your Customer Experience A Marketing Automation Webinar

Speaker Niranjan Kanade VP – Marketing Automation, Netcore Solutions Niranjan comes with 15 years of rich experience in providing Digital and IT Solutions for various Industries. His expertise lies in Mobile Marketing, Email Marketing and Marketing Automation. Niranjan possesses an exhaustive knowledge of SMS, Voice, Email, Push notifications and USSD based solutions. @niranjankanade

~1.1 Billion mobile subscribers Mobile penetration in India ~1.1 Billion mobile subscribers Increasing at around 8 Million per month Around 800+ million Non DND users Smartphone users is about 10% and increasing Source: TRAI 2016

How Brands Are Currently Using SMS For Marketing? To Retain To Acquire To Reach To Engage / Interact

How Consumers Use Mobile? Videos Social 1 Visual IVR Missed Call USSD Interactive 2 Voice Call SMS Passive 3

Mobile Marketing Across Customer Lifecycle Awareness Awareness Acquisitions Engagement Retention Feedback/ Surveys BFSI Retail FMCG E-commerce Travel Education PSUs Healthcare Media & many more… Verticals SMS Missed Call IVR / OBD USSD Web Social CRM

High Communication Costs And Yet.. Poor customer Experience! How adding mobile into Marketing Automation strategy improves customer experience? 5 Seconds Avg. time it takes to consumer to read text SMS 2 Minute Avg. time it takes to consumer to responds via IVR

Increasing Marketing Costs CUSTOMERS Email Sent & now an SMS Poor Customer Experience Push Notification Web Notification Customer Data CUSTOMER MARKETER CHANNELS Channels in Marketers Control Increasing Marketing Costs

Impact Of Batch and blast Poor Customer Experience 1 Less Conversions 2 High Cost of Communication 3

Why do we do this Batch And Blast: Legacy! We have been doing it Not realising the impact.. Marketing first. Consumer second!

“Customer First” is all about putting him in driving seat! Let “Customer” decide!

Using right technology is Offering Consistent & Relevant Experience (Across All Touch-points) Social Media Multi Media Your Customer Print Media & Direct Mail Search Website Social Share Video Other Offline Media Public Relations Blogs Mobile Email Using right technology is THE KEY!

Advanced Segmentation Email SMS Voice Marketing Automation: Cross Channel Segmentation The data collected is richer and finer and it’s real time The new campaigns can be conceptualised with mix and match of insights gathered from other campaign report. Sent Delivery Picked Time Clicked Not Picked Clicked NDNC Duration Opened Blacklist CTA Bounce CTA CTA

Lead Nurturing Secret Sauce Using Marketing Automation for Lead Nurturing (Nurturing Leads  Cost Saving, Efficiency) Lead Nurturing Secret Sauce

Data Driven Personalization Right Content Right Person Right Time Right Channel Data + Rules + Real Time Response

Closed Loop Campaign Management using Business intelligence and Cross Channel Marketing Automation

Save Cost In The Short Term For your Daily Promotional Communications of the Users Click the Email 1 % of the Users Open the Email 10 % Lac Emails Sent 10 of the Users Transact 0.5 % Email Activity Web Activity + of the Users Transact 0.3 % Push Notification: 9.5% users = 95k (Non clickers + Non Transacted) % Click on the Push Notification 1 SMS Trigger to users with no App + Non clickers on Push Notification (94k)

7 Benefits of Marketing Automation (It’s not only about saving Costs) ROI Increased Customer Lifetime value Know your Customer (Unified view) Saves time, improves efficiency Insightful & actionable Dashboard Highly Personalized Campaigns Co-ordinated Multi-channel campaigns

Case Studies Multi-channel Digital Engagement 30% decrease in costs Personalized digital engagement leads to word-of-mouth marketing Cross Selling and Lead Scoring More than 70% high quality, sales ready leads 49% increase in email open rates Lead conversion rate of 0.4% Global Pharma Giant Increase ROI Decreased acquisition cost by 93% Improved engagement by 157% Leading Insurance player in India Case Studies Fastest growing chain of Hotels

3 Principles Of Marketing Automation Unified View Of Customer Cross-channel Automation Dear Priya, take a look at what to pair your new dress with! Inbox Data-Driven Personalisation

In a Nutshell Batch & Blast - To Be Avoided Use Multiple Communication Channels Improve Content Relevancy Listen to Your Customers Use Right Technology (Marketing Automation) Chose Right Marketing Technology Implementation Partner

Experience the Marketing Automation live demo, give a missed call on “ “ Q/A Experience the Marketing Automation live demo, give a missed call on +91 022 39386818

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