Social Network

Today’s Topics Social Media (or Social Network Site) Make a Facebook Page How to Integrate Facebook Social Plug-in in your website How to use Twitter And others

What is Social Media? A website where users can interact with each other Facebook Basic function: Posting/Reply Active users: 500M Twitter Basic function: Posting Monthly Visitors: 150M Why care? Google has been the best 목좋은 곳 = 사람이 모이는 곳 Social Medias like Facebook/Twitter replace Google, i.e., 현재 온라인 상으로 최고로 목좋은 곳

Facebook (Fan) Page A web page in Facebook for your business Why is it good? Because your customers and prospects can go to the page with a URL like “http://www.facebook.com/myweboasis/” Big companies started to use the facebook page Ex: http://www.facebook.com/toyota/ Now Let’s create a Facebook Page Account > Manage Pages Steps Upload (logo) image Enter basic information Established year Explanation of your business

Let’s create the page http://www.facebook.com/pages/create.php

Page URL with username Now people can visit your facebook page with http://www.facebook/[your business name]/ It is called page username Your page should have more than 25 fans to be eligible for the username You can set at http://www.facebook.com/username

Facebook Social Plug-In Social plug-in is a kind of html snippet that can be inserted in a web page to communicate data between your site and facebook Like button Almost all website has this button Share Post Amazon Product Page Dell Product Page Need more engineering work Let’s use like button for your website!

Edit your web page 1 Connect to FTP Server 2 Download a HTML file WEB SERVER And/or FTP SERVER 1 Connect to FTP Server 2 Download a HTML file 3 Edit the HTML file 4 Upload the HTML file

After install ALFTP and run

Like button practice Your temporary website ftp access info IP address: 173.201.233.128 User ID: your email address account name (ex: myy1215) Password: Your email company starting with Upper case and your phone number last 4 digit (ex: Yahoo1234) Download index.html into your local pc Open the downloaded index.html with Notepad Go to facebook like button generation page http://developers.facebook.com/docs/reference/plugins/like If you’ve never been there, you will go through a agreement page, so just click yes or agree Select options as your preferences Click Get Code button and copy html code under iframe and click Done button Paste the copied html into your personal page and and save it Upload the saved file to your web server via ftp and check whether it’s working

Twitter What is twitter? Is it useful for my business? Possible use cases Negative side Not enterprise(commercial)-level maturity Cannot not login when crowded

What twitter can do It makes your site look like a human Though meaningless, what you tweet makes people think a real person when they see your company (website) It can help build a relationship with your customers or prospects by providing community-related services Short tweets will be more effective than lengthy newsletter emails

What twitter can do You can tweet your products/services promotion Be careful not to do it only or do it too much It can brand your company/service It can put additional contents in your website with small contents Shows tweets with keyword searching

Contents Filling

Practical Advices for Twitter If using business name, be sure to use something like “Name_Business Name” (Jane_ABCCompany) Be sure to use a photo (not a logo), fill out description, and include a link to your website In description, make it clear what you will mainly say on twitter, so why they should be interested in following

Homework and Next Class Fill more info for the Facebook page Make as many friend as possible at Facebook Account > Edit Friends Ask your friend to “like” the page (You need 25 friends to have the facebook web address for your page) Next class (Last!! finally) Wrap all things that we learned from the classes Address some important missing things Online Ad