How to grow your business with an online video strategy

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Presentation transcript:

How to grow your business with an online video strategy It’s a YouTube World! How to grow your business with an online video strategy

YouTube (by the numbers) ??? hours of video uploaded every minute.

YouTube (by the numbers) 100 hours of video uploaded every minute.

YouTube (by the numbers) 100 hours of video uploaded every minute. ??????? unique visitors visit each month

YouTube (by the numbers) 100 hours of video uploaded every minute. 1 Billion unique visitors visit each month

YouTube (by the numbers) 100 hours of video uploaded every minute. 1 Billion unique visitors visit each month ??????? hours of video watched each month

YouTube (by the numbers) 100 hours of video uploaded every minute. 1 Billion unique visitors visit each month 6 Billion hours of video watched each month

YouTube (by the numbers) 100 hours of video uploaded every minute. 1 Billion unique visitors visit each month 6 Billion hours of video watched each month 80% of traffic comes from outside the United States

YouTube (by the numbers) 100 hours of video uploaded every minute. 1 Billion unique visitors visit each month 6 Billion hours of video watched each month 80% of traffic comes from outside the United States 2nd Largest Search Engine in the world

YouTube (by the numbers) 100 hours of video uploaded every minute. 1 Billion unique visitors visit each month 6 Billion hours of video watched each month Reaches more adults 18-34 than any cable network 80% of traffic comes from outside the United States

Who we are Power Web Videos

Who we are Power Web Videos Create & Produce online content marketing videos

Who we are Power Web Videos Create & Produce online content marketing videos Build a video strategy for businesses across many industries, over 600 content marketing videos

Who we are Power Web Videos Create & Produce online content marketing videos Build a video strategy for businesses across many industries, over 600 content marketing videos Strategy includes websites, YouTube, video emails, QR codes, Mobile Landing Pages

Who we are Power Web Videos Create & Produce online content marketing videos Build a video strategy for businesses across many industries, over 600 content marketing videos Strategy includes websites, YouTube, video emails, QR codes, Mobile Landing Pages 22-year broadcast career/ 3-time Emmy Award Winner

Sample Clients

POWER OF WEB VIDEOS

POWER OF WEB VIDEOS 88% more time spent on websites with videos Source: Mist Media, MediaPost, Invodo, Forrester Research

POWER OF WEB VIDEOS 88% more time spent on websites with videos 60% will watch video over reading text Source: Mist Media, MediaPost, Invodo, Forrester Research

POWER OF WEB VIDEOS 88% more time spent on websites with videos 60% will watch video over reading text 57% more confident in company, product or services Source: Mist Media, MediaPost, Invodo, Forrester Research

POWER OF WEB VIDEOS 88% more time spent on websites with videos 60% will watch video over reading text 57% more confident in company, product or services 42% more likely to make purchase decision after watching a video Source: Mist Media, MediaPost, Invodo, Forrester Research

POWER OF WEB VIDEOS 88% more time spent on websites with videos 60% will watch video over reading text 57% more confident in company, product or services 42% more likely to make purchase decision after watching a video 50% more likely to land on Google 1st page Source: Mist Media, MediaPost, Invodo, Forrester Research

What is content marketing?

Content Marketing The art of communicating with people without direct selling. It’s non-interruption marketing

Content Marketing The art of communicating with people without direct selling. It’s non-interruption marketing Instead of selling your products or services, you are delivering information that makes the viewer more informed and educated.

Content Marketing The art of communicating with people without direct selling. It’s non-interruption marketing Instead of selling your products or services, you are delivering information that makes the viewer more informed and educated. A conversation with the consumer

Creating Content Marketing Videos Be Real (No commercials)

Creating Content Marketing Videos Be Real (No commercials) Be Short – Approx. 1:00 minute

Creating Content Marketing Videos Be Real (No commercials) Be Short – Approx. 1:00 minute Educate

Creating Content Marketing Videos Be Real (No commercials) Be Short – Approx. 1:00 minute Educate Series of Videos

Types of Videos Website Welcome

file:///.file/id=6571367.75752966 file:///.file/id=6571367.75752966

Types of Videos Website Welcome Tour of Facility

Andrew Taylor Dental

Types of Videos Website Welcome Tour of Facility Services

Types of Videos Website Welcome Tour of Facility Services Testimonials

Action Points Create (5) one minutes instead of (1) five minute video

Distribution Strategy of Videos Website

Action Points Create (5) one minutes instead of (1) five minute video Place video on the first “fold” of website

Action Points Create (5) one minutes instead of (1) five minute video Place video on the first “fold” of website Place other videos throughout the website

Distribution of Videos Website You Tube One Channel

Distribution of Videos Website You Tube One Channel Video Emails

Video email

Distribution of Videos Website You Tube One Channel Video Emails Facebook

Facebook Profit Nearly Triples “We see a world where video is first, with video at the heart of all of our apps and services,” Mark Zuckerberg, Facebook’s chief executive- July 26th, 2016.

Facebook Video Ad

YouTube Advertising

Three Types Advertising In-Search

In-Search

Three Types Advertising In-Search In-Display

In-Display

Three Types Advertising In-Search In-Display In-Stream (Skippable AD)

In-Stream

Three Types Advertising In-Search Pay per click In-Display Pay per click In-Stream Pay only when viewer watches for :30 or length of commercial if shorter.

UroGyn Specialist of Florida