free friends keeping our friends free Zoohackathon, San Diego Zoo Safari Park, California October 9, 2016 Dwayne Gergens Helga Gergens Jenifer Hedrick freefriendsSanDiego@gmail.com

Problem Statement – Animal Trafficking Prevention Needs Conservation Funding We are looking to make an impact, and We want to give our message a starring role  Turning insights into action There has been an awakening….. we demand it     Our solution is this button

Call to Action, Solutions & Introduction to our Product free friends a campaign to educate, engage and create a sustainable and scalable funding source to stop animal trafficking in collaboration with… Web Based Advertisements Friendly Ambassadors

How it works – Partnerships with Animal-Centric Businesses Connecting the spots Partner with like minded businesses to add a link on animal conservation to their website 4

How it works - Link from Partner Website to Ours free friends Website If it goes well, the Partner company can have a tax write-off Animal conservation and eliminating trafficking is a winning philanthropic cause for Animal-centric companies Low effort to add the link Connecting the spots 5

How it works - free friends Campaign to educate & engage ..then the fun starts Adult Coloring Book 6

How it works - Donations Please Make a Donation Your Donation Makes a Difference Connecting the spots…you can make a difference Keeping our friends free ..and finally a friendly request

How it works - and our gift to you for your donation Coloring Book App – Our gift to you Thank You! Donations Make a Difference Keeping our friends free Coloring Book Hard Copy Fun for the whole Family Hard copy available at Amazon.com Against Trafficking

Why Give Away a Coloring Book for your Donation? Coloring Book sales has increased 400% in the past 2 years Searches lead to education and engagement Searches lead to increased donations and potential sales Searches lead to increased use of technology to stop animal trafficking

Global Participation in Coloring Book Design Criteria for Design: Reaching out to global communities partners for input Paying a fair price for fair trade for art and music In countries where poaching is prominent Contributions by poachers will be given special consideration Global Diversity in Storytelling Spreading the message, Animal Trafficking is bad for everyone Global Coloring Book Competition Global Panel of Judges Local Community Coloring Book Competition Qualifies for Global Competition For example, Cheetah & Dog Storytelling ZOO keeper stories

How much is going to cost & who is going to pay for it (under development) Activity cost Funding Source free friends website development 25k Start up funds Partnering with existing on-line companies People & things to make it happen 60k subtotal 110k Coloring Books 5k Coloring Book Campaign 20k People & things to make it happen 45k Movie Theatre advertising 50k Proceeds Making the Ad 125k

free friends Keeping our friends free Come join us! freefriendsSanDiego@gmail.com

Expansion and Global Visibility- But there’s more… With updraft, free friends can grow and morph into an even greater campaign to educate, engage and create a sustainable funding source For example why not give the topic a staring role? Advertise in theatres for Animal-Centric movies Connecting the spots

Many Thanks to our friends Our Hosts - San Diego Wild Animal Park, Zoo Keepers and Staff Suzanne Hall -  Conservation Program Specialist Conservation Program Specialist in Conservation Partnership Development. Gabriel A. Miller, Ph.D. Senior Scientist San Diego Zoo Institute for Conservation Research, Conservation Partnership Development Demark Schulz - Regional Policy Advisor US State Department Judith Garber - Acting Assistant Secretary Bureau of Oceans and International Environmental & Scientific Affairs, US department of State Tim Ryan - Startup Weekend San Diego    Fellow Hackers