CHAPTER 5 Management Functions SPORTS AND ENTERTAINMENT 4/11/2018 CHAPTER 5 Management Functions 5.1 Planning 5.2 Organizing 5.3 Implementing and Controlling CHAPTER 5 CHAPTER 5

GOALS Discuss the purpose and benefits of planning. LESSON 5.1 PLANNING GOALS Discuss the purpose and benefits of planning. Describe the planning process. CHAPTER 5

THE PURPOSE OF THE PLANNING PROCESS Planning is the process of deciding what objectives to follow in the future and what to do to achieve those objectives. CHAPTER 5

THE PURPOSE OF THE PLANNING PROCESS Every employee becomes actively involved in the actions of the organization. 1st, if everyone is involved the planning, then the plans are naturally better. 2nd, knowing the big picture helps employees understand the direction of the organization 3rd, by knowing and contributing, employees become empowered and feel a sense of self-worth 4th, by participating, all members become more future-oriented. CHAPTER 5

THE PURPOSE OF THE PLANNING PROCESS Statistics indicate the TV viewership, fan interest and participation in sports by kids 12-17 are down. NBA is sponsoring nationwide Fan-Jams where kids can learn about basketball from the pros. CHAPTER 5

TYPES OF PLANS Informal plan Formal plan A loose collection of thoughts about how to do something. Informal plans frequently change. Formal plan Usually written and well thought out. CHAPTER 5

THE PLANNING PROCESS Establish objectives Analyze the situation Determine alternative courses of action Evaluate alternatives Choose an alternative and implement your plan CHAPTER 5

THE PLANNING PROCESS Descriptive plan States what is to be achieved and how. CHAPTER 5

ESTABLISH OBJECTIVES What do you want to accomplish? CHAPTER 5

ANALYZE THE SITUATION What does the plan relate to and what is its background? CHAPTER 5

DETERMINE ALTERNATIVE COURSES OF ACTION What are several ways to solve your problem? CHAPTER 5

EVALUATE ALTERNATIVES What are the pros and cons of each solution? CHAPTER 5

CHOOSE AN ALTERNATIVE AND IMPLEMENT YOUR PLAN What is the best course of action to take? How will you put your plan into action? CHAPTER 5

GOALS Describe the reasons for and benefits of organizing. LESSON 5.2 ORGANIZING GOALS Describe the reasons for and benefits of organizing. Explain factors that affect the structure of an organization. Describe how authority is delegated in organizations. CHAPTER 5

ORGANIZING SPORTS AND ENTERTAINMENT EVENTS Organization – people whose specialized tasks are coordinated to contribute to the company’s goals. Reasons for organizing Benefits of organizing CHAPTER 5

REASONS FOR ORGANIZING Establish lines of authority Improves the efficiency and quality of work through synergy Improves and enhances communication Upward communication – when an employee tells a supervisor about a problem. Downward communication – when a supervisor tells an employee how to meet a goal or objective. CHAPTER 5

BENEFITS OF ORGANIZING Become specialized in work tasks Implement new advances in technology more rapidly Understand and react to external forces more efficiently Use power and authority more productively Specialization – when work is given to those people who can best accomplish the tasks. External factors – outside the organization’s control (economy, culture, laws, competition) CHAPTER 5

ORGANIZATIONAL STRUCTURE AND DEPARTMENTS Factors of structure Creating departmental structure (Ex: Montreal Expos – MLB took over the team from previous management) CHAPTER 5

FACTORS OF STRUCTURE Strategy – organization’s long-term plan for meeting objectives. Must have strategy to succeed. Size Environment – how work is done. Mechanical environment – tasks are specific and top managers primarily make decisions. Communication is narrow and limited. Organic environment – decisions are made through empowerment and networking. Communication flows. Technology CHAPTER 5

CREATING DEPARTMENTAL STRUCTURE Departmentalization – the process of grouping jobs into related work units Functional departmentalization – the work is grouped by basic function (Ex: production, marketing, finance, HR) Product departmentalization – include all activities necessary to produce and market a product. Geographic departmentalization – physically spread out over several states or countries. Customer departmentalization – focuses on customers and their needs. CHAPTER 5

WHO IS IN CHARGE OF THE ORGANIZATION? Line authority Presidents, CEOs, sales managers, event planners, directors, producers. All can issue orders Staff authority Staff managers Do not issue orders. They assist and advise line managers. CHAPTER 5

LESSON 5.3 IMPLEMENTING AND CONTROLLING GOALS Explain the activities of the implementing function. Describe the management control process. List and describe the three steps for efficient control. CHAPTER 5

THE IMPLEMENTING FUNCTION Effective communication Communication is an essential part of implementing. Employee motivation Motivation – a set of factors that influence an individual’s actions toward accomplishing a goal. Managers use rewards and penalties to encourage employee motivation. A key to motivation is knowing what employees value and giving these rewards for achieving company goals. Efficient work teams Operations management CHAPTER 5

WHY SHOULD MANAGERS PRACTICE CONTROL? Control means knowing what is occurring in comparison to preset standards or objectives. Control addresses three questions: Where are we now? Where do we want to be? How can we get there from here? CHAPTER 5

THE MANAGEMENT CONTROL PROCESS Standards Feedback system The management control process matches inputs (information) to outputs (results). Feedback is a vital part of the manager’s control process. Feedback allows all members of the organization to feel that they are empowered to affect decisions. CHAPTER 5

REQUIREMENTS FOR EFFECTIVE CONTROL Establish standards Monitor results and compare them to standards Correct for any deviations CHAPTER 5