eb.in-games In Game Video Ads for Casual Games

- Current Business With Yahoo Agenda: 11:00am – Introductions - About Eyeblaster - Current Business With Yahoo - Basic Education on Eyeblaster Technology - Display Capabilities - Basic Rich Media Functionality - Backend Platform 12:00pm - Lunch (Yahoo! Campus) 1:00pm - Understanding Integration - The Components and Process - Ad sizes / Demo - Ads Frequency In-Game - Ad-Inventory Creation, Monetization & Management - Reporting and Tracking - Proposed next steps 2:00pm - END

Eyeblaster Overview The Global Leader in Digital Advertising Eyeblaster is the global leader in rich media advertising technology and the provider of the Eyeblaster Rich Media Platform (RMP) Founded in 1999 15 Offices in 11 countries More than 130 employees Used by thousands of agencies, publishers and creative shops 800 live campaign at any given moment Serving billion of impression every month

Fox Group & Eyeblaster Leading with Global Presence and Support  Local presence for account support √ Accounts hierarchy for management and reporting √ ® Assets management

Eyeblaster Overview Global Leader in Digital Marketing Solutions Pioneer in proving the branding value of online advertising Platform serves billions of ad impressions per month More than 15,000 campaigns for premium brands have run on the platform First rich media provider approved by Yahoo!, AOL, and MSN More than 2,500 websites and networks worldwide support the Eyeblaster platform Used by more than 2,500 agencies, publishers and creative shops worldwide International world class network operations Winner of multiple awards from organizations including ClickZ, MediaPost, IAB, and AD:TECH

Eyeblaster’s Marquee Customers Deep Relationships with Leading Brands, Agencies and Publishers

Long Partnership First Rich Media Vendor Approved by Yahoo! in 99 Yahoo!  Spent $ 1.3MM  with EB in '05  / Worldwide Expected to Grow 30% in '06 Run  5  Different Ads formats Yahoo ! Utilizes Eyeblaster ASP+ Model Yahoo!  is Part of Eyenet

Understanding The Rich Media Basics Display Capabilities and Ad Format Expandable Floating Synchronized VideoStrip Caesars 24/7 Phantom of the Opera Bahamas Air Alexander Polite Push Down Behavioral VideoClip Ray Nike MSN Music Levis Full Page Overlay Commercial Break Nissan L’Oreal

EB Server Y! Ad Server Web page Agency Starcom Advertiser Publisher Ask for Ad (Include info on the placement) Web page Trafficking Campaign Tags Send EB Tags Call EB For Ad Report Impression, Interactions, Click Through etc Agency Starcom Advertiser Sony Pictures Publisher Yahoo Creative Shop AKQA

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Understanding The Integration The Components Game is Wrapped By Yahoo / Trymedia Naked EB Enabled Game Provided by Game Developer Mini Install Provided by EB

Ads Sizes / In Game Format Standard Sizes 320x240 / 300x250 Streaming Video + Full Screen Video 1 2 120x90 Reminder Between level pre-roll

Eyeblaster In Game – Advanced Capabilities / Demo In Game Streaming Video / In Game Reminder / In Game Buy / Integrated Images

This is the real reason it works The promise + In-Game Advertising Revenue per Game Download License + Subscription Time

This is the real reason it works Per download revenue increases significantly Extra 30 min trial Video Ad every 10 min No Ads No time limit Video Ad every 10 min

This is the real reason it works Total revenue increases significantly

Reports Are Available on Yahoo Ad Server Reporting & Tracking Complete Detailed Reports for Advertisers and Yahoo Games Reports Are Available on Yahoo Ad Server Advanced Reports for Yahoo and Advertisers on EB / Platform Demo Game Related Reports

Suggested Next Steps / Trial Option Gradual Release Mode Beta Trial Trial Controlled Release Dates December 06 Q1 07 Q3 07 Number of Games 4-6 10-20 20-30 Advertisers By EB or Y! Y! Distribution Beta Pages or E-Mail Yahoo Games Limited Yahoo Games Downloads 5k-10k 150k-300k 500k Expected Results Operational Understanding Initial Results / Impressions Users Feedback Clear Commercial Potential Initial Revenues Significant Revenues

Next Steps Eyeblaster Yahoo Standard Tools for Complete Control & Flexibility Eyeblaster Assign Account Manager for the Project Assign Tech Manager for the Project Suggest Detailed Test Plan Yahoo Assign Lead Contact Person Select Games From Catalog Yahoo Server Tags Yahoo In-Game Policy Contact with Wrapper Team Distribution Plan

Thank You

Business, Money Flow – And EB Touch Points Partnership and tech integration Game Developer (GameHouse) EB In Game SDK $ (%) Business Arrangement Game Publisher (Real, Playfirst etc ) Business Arrangement $ (%) $1-$5 CPM Game Distributor (Yahoo Games) Tags from Eyeblaster Business Arrangement $10 - $50 CPM Yahoo Sales

Based on Event & Ad Policy – Ask for an Ad Ad Server Ask for Ad (Include info on: Game id, developer, pub, genre, sub genre, language, rating etc) Based on Event & Ad Policy – Ask for an Ad Trafficking In Game Tags Send EB Tags Call RMP For Ad EB Enabled Game Game Load on PC Report Impression per flight, creative type and game ID Report ID Send Ad Policy EB Game Server

Eyeblaster Benefits Experience, Organization Strength, Features, Profitable Healthy Company Successful Track Record of New Rich Media Formats Successful Track Record in Meeting Yahoos Business and Tech Needs Portals Support Organization EB will assign a local account manager to support Yahoo In Game Agency Support Organization Full Service Option Creative services Encoding Services Trafficking Services Leverage existing Eyeblaster Yahoo Blanket Agreement and Billing Arrangements Unmatched Capabilities Obligation for Excellence

List of Game Publishers 30 Games by end of Q4 GameHouse / 12 Games iWin / 2 Games Sandlot Games / 2 Games Alawar / 2 Games Mumbo Jumbo / 2 Games PlayFirst / 2 Games PopCap Games / 2 Games Puzzle Lab / 2 Games Reflexive Entertainment / 2 Games Robot Super Brain / 1 Game Skunk Studios / 2 Games SpinTop / 2 Games  Merscom / 1 Game Sony Digital / 2 Games Bigfish / 1 Game (?)