Holiday season e-commerce in the U.S. - Statista Dossier © Statista, Inc. (NY)

Holiday season e-commerce in the U.S. - Statista Dossier Table of Contents

Overview Consumer behavior 07 U.S. holiday season retail e-commerce sales 2005-2014 08 U.S. holiday season e-commerce sales growth 2009-2015 09 Year-on-year growth of top U.S. e-commerce spending days 2014 10 U.S. holiday season e-commerce spending by online shopping day 2009-2014 11 Highest U.S. e-commerce spending days during the 2014 holiday season 12 Cyber Monday: U.S. online spending 2005-2014 13 Holiday e-commerce share of total U.S. retail e-commerce sales 2012-2015 Consumer behavior 15 U.S. holiday shopping begin according to digital shoppers 2015 16 U.S. Christmas shopping: share of gift purchases made online 2014 17 U.S. Christmas shopping: online device usage 2014 18 Thanksgiving and Black Friday peak online shopping hours 2013-2014 19 U.S. online holiday shopping consumer incentives 2013-2014 20 Projected share of online holiday spending in the United States 2013-2014 21 U.S. holiday shopping webrooming frequency 2015 22 U.S. holiday shopping social and e-mail promotion influence 2015

Mobile usage Online retail 23 U.S. holiday shopping webrooming reasons 2013-2014 24 U.S. holiday shopping webrooming penetration 2013-2014 25 U.S. holiday shopping showrooming penetration 2013-2014 26 Preferred U.S. digital holiday shopping research channels 2015 27 Usage of social media while holiday shopping 2014 Mobile usage 29 Digital holiday shopping channels in the United States 2013-2014 30 Most important U.S. smartphone holiday shopping usage factors 2014 31 U.S. smartphone holiday gift shopping 2014, by category 32 U.S. mobile device holiday shopping usage 2014, by age 33 U.S. smartphone holiday shopping usage 2014 34 U.S. holiday shopping: mobile visits leading retail websites 2014 Online retail 36 U.S. holiday shopping: visitors to leading retail websites 2014 37 U.S. holiday shopping: visitor share of leading retail websites 2014 38 Amazon: quarterly net revenue 2007-2015 39 Amazon's Q4 income including seasonal sales 2009-2014

40 eBay: quarterly net revenue 2007-2015 41 eBay's Q4 income including seasonal sales 2009-2014

Holiday season e-commerce in the U.S. - Statista Dossier Overview

Overview 7 U.S. holiday season retail e-commerce sales 2005-2014 Holiday season retail e-commerce sales volume in the United States from 2005 to 2014 (in billion U.S. dollars) Note: United States; 2005 to 2014; Excludes auctions and large corporate purchases Further information regarding this statistic can be found on page 43. Source: comScore; UPS; ID 191173

Overview 8 U.S. holiday season e-commerce sales growth 2009-2015 Annual holiday season retail e-commerce sales growth in the United States from 2009 to 2015 Note: United States; 2009 to 2015 Further information regarding this statistic can be found on page 44. Source: eMarketer; ID 426712

Overview 9 Year-on-year growth of top U.S. e-commerce spending days 2014 Year-on-year growth of top U.S. holiday season e-commerce spending days in 2014 Note: United States; November 1 through December 31, 2013 and 2014; Non-travel retail spending, excludes auctions and large corporate purchases Further information regarding this statistic can be found on page 45. Source: comScore; ID 218959

Overview 10 U.S. holiday season e-commerce spending by online shopping day 2009-2014 U.S. holiday season e-commerce spending from 2009 to 2014, by online shopping day (in million U.S. dollars) 2009 2010 2011 2012 2013 2014 November 1 to December 31 29084 32589 37170 42286 46545 53305 Thanksgiving Day (Nov. 27)* 318 407 479 633 766 1009 Black Friday (Nov. 28)* 595 648 826 1042 1199 1505 Cyber Monday (Dec.1)* 887 1028 1251 1465 1735 2038 Green Monday (Dec. 8)* 854 954 1133 1275 1401 1615 Free Shipping Day (Dec.18)* 586 942 1072 1013 868 926 Note: United States; 2009 to 2014 Further information regarding this statistic can be found on page 46. Source: comScore; ID 191176

Overview 11 Highest U.S. e-commerce spending days during the 2014 holiday season Highest U.S. e-commerce spending days during the 2014 holiday season (in million U.S. dollars) Note: United States; November through December 2014; Non-travel retail spending, home and work desktop computers Further information regarding this statistic can be found on page 47. Source: comScore; ID 266878

Overview 12 Cyber Monday: U.S. online spending 2005-2014 U.S. online spending on Cyber Monday from 2005 to 2014 (in million U.S. dollars) Note: United States; 2005 to 2014 Further information regarding this statistic can be found on page 48. Source: comScore; ID 194643

Overview 13 Holiday e-commerce share of total U.S. retail e-commerce sales 2012-2015 Holiday season sales as percentage of total retail e-commerce sales in the United States from 2012 to 2015 Note: United States; 2012 to 2015 Further information regarding this statistic can be found on page 49. Source: eMarketer; ID 283875

Holiday season e-commerce in the U.S. - Statista Dossier Consumer behavior

When do you actually start your holiday shopping? Consumer behavior 15 U.S. holiday shopping begin according to digital shoppers 2015 When do you actually start your holiday shopping? Note: United States; June 19 to July 8, 2015 ; 18 years and older; 1,013; consumers who research products online before shopping in-store for holiday season Further information regarding this statistic can be found on page 50. Source: Various sources (G/O Digital Marketing); ID 245687

Consumer behavior 16 U.S. Christmas shopping: share of gift purchases made online 2014 Share of U.S. consumers who expect to purchase Christmas holiday gifts online as of July 2014 Note: United States; 454 Respondents Further information regarding this statistic can be found on page 51. Source: Videology; ID 324463

Consumer behavior 17 U.S. Christmas shopping: online device usage 2014 Preferred online devices for Christmas holiday gift purchasing according to U.S. consumers as of July 2014 Note: United States; 454 Respondents Further information regarding this statistic can be found on page 52. Source: Videology; ID 324496

Consumer behavior 18 Thanksgiving and Black Friday peak online shopping hours 2013-2014 What time do you plan to begin your shopping online on Thanksgiving and Black Friday? Note: United States; September 2014*; 18 years and older; 500 Respondents Further information regarding this statistic can be found on page 53. Source: Accenture; ID 353178

Consumer behavior 19 U.S. online holiday shopping consumer incentives 2013-2014 Which of the following would make you most likely to buy holiday gifts online? Note: United States; September 2014**; 18 years and older; 500 Respondents Further information regarding this statistic can be found on page 54. Source: Accenture; ID 353555

Consumer behavior 20 Projected share of online holiday spending in the United States 2013-2014 What percentage of your total holiday gift purchase dollars will you spend online this year? Note: United States; September 2014**; 18 years and older; 500 Respondents Further information regarding this statistic can be found on page 55. Source: Accenture; ID 353282

Consumer behavior 21 U.S. holiday shopping webrooming frequency 2015 How often do you search for and research a product online for your holiday shopping prior to going shopping in-store? Note: United States; June 19 to July 8, 2015; 1,013; consumers who research products online before shopping in-store for holiday season Further information regarding this statistic can be found on page 56. Source: Various sources (G/O Digital Marketing); ID 218126

Consumer behavior 22 U.S. holiday shopping social and e-mail promotion influence 2015 What type of information in e-mail messages and/or social media influences you to purchase an item at a local business for your holiday shopping? Note: United States; June 19 to July 8, 2015; 1,013; consumers who research products online before shopping in-store for holiday season Further information regarding this statistic can be found on page 57. Source: Various sources (G/O Digital Marketing); ID 248055

Consumer behavior 23 U.S. holiday shopping webrooming reasons 2013-2014 Why would you look online for an item before going to the physical store to make a purchase? Note: United States; September 2014*; 18 years and older; 500 Respondents Further information regarding this statistic can be found on page 58. Source: Accenture; ID 353595

Consumer behavior 24 U.S. holiday shopping webrooming penetration 2013-2014 How likely are you to look at items online, go to the store to see the items, and then make your purchase at the store? Note: United States; September 2014*; 18 years and older; 500 Respondents Further information regarding this statistic can be found on page 59. Source: Accenture; ID 353586

Consumer behavior 25 U.S. holiday shopping showrooming penetration 2013-2014 How likely are you to go to a store to look at a gift item in-store then search online for the best price and purchase online? Note: United States; September 2014*; 18 years and older; 500 Respondents Further information regarding this statistic can be found on page 60. Source: Accenture; ID 353613

Consumer behavior 26 Preferred U.S. digital holiday shopping research channels 2015 Preferred online holiday shopping research channels according to digital shoppers in the United States as of July 2015 Note: United States; June 19 to July 8, 2015; 1,013; consumers who research products online before shopping in-store for holiday season Further information regarding this statistic can be found on page 61. Source: Various sources (G/O Digital Marketing); ID 462045

Consumer behavior 27 Usage of social media while holiday shopping 2014 Ways in which internet users in the United States will use social media while holiday shopping as of September 2014 Note: United States; September 2014; Respondents who are planning to use social media to assist with holiday shopping Further information regarding this statistic can be found on page 62. Source: eMarketer; Deloitte; ID 248037

Holiday season e-commerce in the U.S. - Statista Dossier Mobile usage

Mobile usage 29 Digital holiday shopping channels in the United States 2013-2014 Do you intend to use any of the following to make purchases or assist in your holiday shopping this year? Note: United States; September 2014*; 18 years and older; 500 Respondents Further information regarding this statistic can be found on page 63. Source: Accenture; ID 354187

Mobile usage 30 Most important U.S. smartphone holiday shopping usage factors 2014 Thinking about when you have used your smartphone to research, shop for, or purchase products or services for the upcoming holiday season, which of the following are most important to you? Note: United States; November 19 to 21, 2014; 18 years and older; n=691; US Smartphone owners who have/will use smartphone to research/shop/purchase this holiday season Further information regarding this statistic can be found on page 64. Source: IAB; Harris Interactive; ID 249452

Mobile usage 31 U.S. smartphone holiday gift shopping 2014, by category For which of the following products or services have you, or will you, research, shop for, or purchase for the holiday season using your smartphone? Note: United States; November 19 to 21, 2014; 18 years and older; 1,176; total survey n = 2,103; Smartphone owners Further information regarding this statistic can be found on page 65. Source: IAB; Harris Interactive; ID 209627

Mobile usage 32 U.S. mobile device holiday shopping usage 2014, by age Ways in which U.S. internet users have used their mobile devices while holiday shopping as of December 2014, by age Note: United States; December 2014; 21 years and older; Smartphone and tablet users Further information regarding this statistic can be found on page 66. Source: eMarketer; Market Track ; ID 376934

Mobile usage 33 U.S. smartphone holiday shopping usage 2014 Ways in which U.S. smartphone owners plan to use their smartphone while holiday shopping as of October 2014 Note: United States; October 2014; 18 years and older; 1,181; Smartphone owners Further information regarding this statistic can be found on page 67. Source: eMarketer; Harris Interactive; Placecast; ID 377075

Mobile usage 34 U.S. holiday shopping: mobile visits leading retail websites 2014 Share of mobile visits to leading retail websites in the United States in December 2014 Note: United States; December 2014 Further information regarding this statistic can be found on page 68. Source: Experian; eMarketer; ID 426756

Holiday season e-commerce in the U.S. - Statista Dossier Online retail

Online retail 36 U.S. holiday shopping: visitors to leading retail websites 2014 Most visited retail websites in the United States in December 2014, by unique visits (in millions) Note: United States; December 2014 Further information regarding this statistic can be found on page 69. Source: Experian; eMarketer; ID 426753

Online retail 37 U.S. holiday shopping: visitor share of leading retail websites 2014 Most visited retail websites in the United States in December 2014, by share of visits Note: United States; December 2014 Further information regarding this statistic can be found on page 70. Source: Experian; eMarketer; ID 426721

Online retail 38 Amazon: quarterly net revenue 2007-2015 Net revenue of Amazon from 1st quarter 2007 to 3rd quarter 2015 (in billion U.S. dollars) Note: Worldwide; 1st quarter 2007 to 3rd quarter 2015 Further information regarding this statistic can be found on page 71. Source: Amazon; ID 273963

Online retail 39 Amazon's Q4 income including seasonal sales 2009-2014 Amazon's fourth quarter net income including seasonal sales from 2009 to 2014 (in million U.S. dollars) Note: Worldwide; Q4 2009 to Q4 2014; Including seasonal sales revenue Further information regarding this statistic can be found on page 72. Source: Amazon; ID 277263

Online retail 40 eBay: quarterly net revenue 2007-2015 eBay's revenue including PayPal from 3rd quarter 2007 to 2nd quarter 2015 (in million U.S. dollars) Note: Worldwide; 3rd quarter 2007 to 2nd quarter 2015; including PayPal Further information regarding this statistic can be found on page 73. Source: eBay; ID 266189

Online retail 41 eBay's Q4 income including seasonal sales 2009-2014 eBay's fourth quarter net income including seasonal sales from 2009 to 2014 (in million U.S. dollars) Note: Worldwide; 4th quarter 2009 to 4th quarter 2014; Including seasonal sales revenue Further information regarding this statistic can be found on page 74. Source: eBay; ID 245648

Holiday season e-commerce in the U.S. - Statista Dossier References

References 43 U.S. holiday season retail e-commerce sales 2005-2014 Holiday season retail e-commerce sales volume in the United States from 2005 to 2014 (in billion U.S. dollars) Source and methodology information Source comScore; UPS Conducted by comScore Survey period 2005 to 2014 Region United States Number of respondents n.a. Age group Special characteristics Excludes auctions and large corporate purchases Published by Publication date November 2015 Original source 2015 UPS Pulse of the Online Shopper - United States, page 10 Website URL http://www.statista.com/statistics/191173/us-holiday-season-retail-e-commerce-sales-since-2005/ Notes: * Holiday season includes November and December Figures regarding 2005 to 2010 were taken from comScore's State of the U.S. Online Retail Economy in Q4 2010 report.

References 44 U.S. holiday season e-commerce sales growth 2009-2015 Annual holiday season retail e-commerce sales growth in the United States from 2009 to 2015 Source and methodology information Source eMarketer Conducted by Survey period 2009 to 2015 Region United States Number of respondents n.a. Age group Special characteristics Published by Publication date August 2015 Original source emarketer.com Website URL http://www.statista.com/statistics/426712/holiday-season-ecommerce-development-usa/ Notes: * Forecast Sales are for November and December of each year, excludes travel and event tickets. Includes products or services ordered using the internet, regardless of the method of payment or fulfillment.

References 45 Year-on-year growth of top U.S. e-commerce spending days 2014 Year-on-year growth of top U.S. holiday season e-commerce spending days in 2014 Source and methodology information Source comScore Conducted by Survey period November 1 through December 31, 2013 and 2014 Region United States Number of respondents n.a. Age group Special characteristics Non-travel retail spending, excludes auctions and large corporate purchases Published by Publication date January 2015 Original source comscore.com Website URL http://www.statista.com/statistics/218959/annual-comparison-of-top-e-commerce-spending-days-in-the-us/ Notes: * Individual day comparisons based on corresponding shopping days, not corresponding calendar dates

References 46 U.S. holiday season e-commerce spending by online shopping day 2009-2014 U.S. holiday season e-commerce spending from 2009 to 2014, by online shopping day (in million U.S. dollars) Source and methodology information Source comScore Conducted by Survey period 2009 to 2014 Region United States Number of respondents n.a. Age group Special characteristics Published by Publication date January 2015 Original source comscore.com Website URL http://www.statista.com/statistics/191176/us-holiday-season-e-commerce-spending-by-online-shopping-day/ Notes: * Individual day comparisons based on corresponding shopping days, not corresponding calendar dates.

References 47 Highest U.S. e-commerce spending days during the 2014 holiday season Highest U.S. e-commerce spending days during the 2014 holiday season (in million U.S. dollars) Source and methodology information Source comScore Conducted by Survey period November through December 2014 Region United States Number of respondents n.a. Age group Special characteristics Non-travel retail spending, home and work desktop computers Published by Publication date January 2015 Original source comscore.com Website URL http://www.statista.com/statistics/266878/highest-us-e-commerce-spending-days-during-the-holiday-season/ Notes: n.a.

References 48 Cyber Monday: U.S. online spending 2005-2014 U.S. online spending on Cyber Monday from 2005 to 2014 (in million U.S. dollars) Source and methodology information Source comScore Conducted by Survey period 2005 to 2014 Region United States Number of respondents n.a. Age group Special characteristics Excluding mobile Published by Publication date December 2014 Original source comscore.com Website URL http://www.statista.com/statistics/194643/us-e-commerce-spending-on-cyber-monday-since-2005/ Notes: n.a.

References 49 Holiday e-commerce share of total U.S. retail e-commerce sales 2012-2015 Holiday season sales as percentage of total retail e-commerce sales in the United States from 2012 to 2015 Source and methodology information Source eMarketer Conducted by Survey period 2012 to 2015 Region United States Number of respondents n.a. Age group Special characteristics Published by Publication date August 2015 Original source emarketer.com Website URL http://www.statista.com/statistics/283875/holiday-e-commerce-share-of-total-us-retail-e-commerce-sales/ Notes: * Forecast.

When do you actually start your holiday shopping? References 50 U.S. holiday shopping begin according to digital shoppers 2015 When do you actually start your holiday shopping? Source and methodology information Source Various sources (G/O Digital Marketing) Conducted by Survey period June 19 to July 8, 2015 Region United States Number of respondents 1,013 Age group 18 years and older Special characteristics consumers who research products online before shopping in-store for holiday season Published by Publication date August 2015 Original source Holiday Purchasing Habits: A Digital Advantage for Local Businesses, page 6 Website URL http://www.statista.com/statistics/245687/time-when-us-internet-users-begin-shopping-for-holiday-season/ Notes: The source does not provide information regarding the number of respondents.

References 51 U.S. Christmas shopping: share of gift purchases made online 2014 Share of U.S. consumers who expect to purchase Christmas holiday gifts online as of July 2014 Source and methodology information Source Videology Conducted by Survey period July 2014 Region United States Number of respondents 454 Age group n.a. Special characteristics Published by Publication date September 2014 Original source videologygroup.com Website URL http://www.statista.com/statistics/324463/share-of-online-christmas-gift-shopping-usa/ Notes: n.a.

References 52 U.S. Christmas shopping: online device usage 2014 Preferred online devices for Christmas holiday gift purchasing according to U.S. consumers as of July 2014 Source and methodology information Source Videology Conducted by Survey period July 2014 Region United States Number of respondents 454 Age group n.a. Special characteristics Published by Publication date September 2014 Original source videologygroup.com Website URL http://www.statista.com/statistics/324496/online-christmas-gift-shopping-device-usa/ Notes: n.a.

References 53 Thanksgiving and Black Friday peak online shopping hours 2013-2014 What time do you plan to begin your shopping online on Thanksgiving and Black Friday? Source and methodology information Source Accenture Conducted by Survey period September 2014* Region United States Number of respondents 500 Age group 18 years and older Special characteristics n.a. Published by Publication date October 2014 Original source 2014 Accenture Holiday Shopping Survey - U.S. Results, page 18 Website URL http://www.statista.com/statistics/353178/thanksgiving-black-friday-online-peak-hours/ Notes: * Study characteristics apply to the 2014 survey. Data for 2013 were conducted among an equally large sample.

References 54 U.S. online holiday shopping consumer incentives 2013-2014 Which of the following would make you most likely to buy holiday gifts online? Source and methodology information Source Accenture Conducted by Survey period September 2014** Region United States Number of respondents 500 Age group 18 years and older Special characteristics n.a. Published by Publication date October 2014 Original source 2014 Accenture Holiday Shopping Survey - U.S. Results, page 24 Website URL http://www.statista.com/statistics/353555/us-online-holiday-shopping-incentives/ Notes: * Responses not included in 2013. ** Study characteristics apply to the 2014 survey. Data for 2013 were conducted among an equally large sample. Multiple answers were possible.

References 55 Projected share of online holiday spending in the United States 2013-2014 What percentage of your total holiday gift purchase dollars will you spend online this year? Source and methodology information Source Accenture Conducted by Survey period September 2014** Region United States Number of respondents 500 Age group 18 years and older Special characteristics n.a. Published by Publication date October 2014 Original source 2014 Accenture Holiday Shopping Survey - U.S. Results, page 23 Website URL http://www.statista.com/statistics/353282/projected-share-online-holiday-spending-united-states/ Notes: * Responses not included 2014. ** Study characteristics apply to the 2014 survey. Data for 2013 were conducted among an equally large sample.

References 56 U.S. holiday shopping webrooming frequency 2015 How often do you search for and research a product online for your holiday shopping prior to going shopping in-store? Source and methodology information Source Various sources (G/O Digital Marketing) Conducted by Survey period June 19 to July 8, 2015 Region United States Number of respondents 1,013 Age group n.a. Special characteristics consumers who research products online before shopping in-store for holiday season Published by Publication date August 2015 Original source Holiday Purchasing Habits: A Digital Advantage for Local Businesses, page 4 Website URL http://www.statista.com/statistics/218126/frequency-of-online-reasearch-followed-by-offline-purchase/ Notes: Values may not add up to 100 percent due to rounding

References 57 U.S. holiday shopping social and e-mail promotion influence 2015 What type of information in e-mail messages and/or social media influences you to purchase an item at a local business for your holiday shopping? Source and methodology information Source Various sources (G/O Digital Marketing) Conducted by Survey period June 19 to July 8, 2015 Region United States Number of respondents 1,013 Age group 18 years and older Special characteristics consumers who research products online before shopping in-store for holiday season Published by Publication date August 2015 Original source Holiday Purchasing Habits: A Digital Advantage for Local Businesses, page 12 Website URL http://www.statista.com/statistics/248055/usage-of-social-media-for-holiday-shopping/ Notes: The source does not provide information on the number of respondents or their age.

References 58 U.S. holiday shopping webrooming reasons 2013-2014 Why would you look online for an item before going to the physical store to make a purchase? Source and methodology information Source Accenture Conducted by Survey period September 2014* Region United States Number of respondents 500 Age group 18 years and older Special characteristics n.a. Published by Publication date October 2014 Original source 2014 Accenture Holiday Shopping Survey - U.S. Results, page 27 Website URL http://www.statista.com/statistics/353595/holiday-shopping-webrooming-reasons/ Notes: * Study characteristics apply to the 2014 survey. Data for 2013 were conducted among an equally large sample.

References 59 U.S. holiday shopping webrooming penetration 2013-2014 How likely are you to look at items online, go to the store to see the items, and then make your purchase at the store? Source and methodology information Source Accenture Conducted by Survey period September 2014* Region United States Number of respondents 500 Age group 18 years and older Special characteristics n.a. Published by Publication date October 2014 Original source 2014 Accenture Holiday Shopping Survey - U.S. Results, page 26 Website URL http://www.statista.com/statistics/353586/us-holiday-shopping-webrooming/ Notes: * Study characteristics apply to the 2014 survey. Data for 2013 were conducted among an equally large sample.

References 60 U.S. holiday shopping showrooming penetration 2013-2014 How likely are you to go to a store to look at a gift item in-store then search online for the best price and purchase online? Source and methodology information Source Accenture Conducted by Survey period September 2014* Region United States Number of respondents 500 Age group 18 years and older Special characteristics n.a. Published by Publication date October 2014 Original source 2014 Accenture Holiday Shopping Survey - U.S. Results, page 28 Website URL http://www.statista.com/statistics/353613/us-holiday-shopping-showrooming/ Notes: * Study characteristics apply to the 2014 survey. Data for 2013 were conducted among an equally large sample.

References 61 Preferred U.S. digital holiday shopping research channels 2015 Preferred online holiday shopping research channels according to digital shoppers in the United States as of July 2015 Source and methodology information Source Various sources (G/O Digital Marketing) Conducted by Survey period June 19 to July 8, 2015 Region United States Number of respondents 1,013 Age group n.a. Special characteristics consumers who research products online before shopping in-store for holiday season Published by Publication date August 2015 Original source Holiday Purchasing Habits: A Digital Advantage for Local Businesses, page 4 Website URL http://www.statista.com/statistics/462045/digital-holiday-shopping-research-channels-usa/ Notes: Question: "What channel do you use most to search for and/or research a product for your holiday shopping prior to going to a business?" Values may not add up to 100 percent due to rounding

References 62 Usage of social media while holiday shopping 2014 Ways in which internet users in the United States will use social media while holiday shopping as of September 2014 Source and methodology information Source eMarketer; Deloitte Conducted by Deloitte Survey period September 2014 Region United States Number of respondents n.a. Age group Special characteristics Respondents who are planning to use social media to assist with holiday shopping Published by eMarketer Publication date September 2015 Original source Online Holiday Shopping Forecast and Trends 2015, page 51 Website URL http://www.statista.com/statistics/248037/usage-of-social-media-for-holiday-gift-ideas/ Notes: n.a.

References 63 Digital holiday shopping channels in the United States 2013-2014 Do you intend to use any of the following to make purchases or assist in your holiday shopping this year? Source and methodology information Source Accenture Conducted by Survey period September 2014* Region United States Number of respondents 500 Age group 18 years and older Special characteristics n.a. Published by Publication date October 2014 Original source 2014 Accenture Holiday Shopping Survey - U.S. Results, page 40 Website URL http://www.statista.com/statistics/354187/us-digital-holiday-shopping-channels/ Notes: * Study characteristics apply to the 2014 survey. Data for 2013 were conducted among an equally large sample. Multiple answers were possible.

References 64 Most important U.S. smartphone holiday shopping usage factors 2014 Thinking about when you have used your smartphone to research, shop for, or purchase products or services for the upcoming holiday season, which of the following are most important to you? Source and methodology information Source IAB; Harris Interactive Conducted by Harris Interactive Survey period November 19 to 21, 2014 Region United States Number of respondents n=691 Age group 18 years and older Special characteristics US Smartphone owners who have/will use smartphone to research/shop/purchase this holiday season Published by IAB Publication date December 2014 Original source Holiday Shopping in a Cross-Screen World, page 11 Website URL http://www.statista.com/statistics/249452/us-smartphone-usage-during-holiday-shopping-season/ Notes: Total survey n = 2,103 U.S. adults Top three answers per respondent

References 65 U.S. smartphone holiday gift shopping 2014, by category For which of the following products or services have you, or will you, research, shop for, or purchase for the holiday season using your smartphone? Source and methodology information Source IAB; Harris Interactive Conducted by Harris Interactive Survey period November 19 to 21, 2014 Region United States Number of respondents 1,176; total survey n = 2,103 Age group 18 years and older Special characteristics Smartphone owners Published by IAB Publication date December 2014 Original source Holiday Shopping in a Cross-Screen World, page 12 Website URL http://www.statista.com/statistics/209627/holiday-gifts-which-us-smartphone-tablet-users-plan-to-research-from-their-device/ Notes: n.a.

References 66 U.S. mobile device holiday shopping usage 2014, by age Ways in which U.S. internet users have used their mobile devices while holiday shopping as of December 2014, by age Source and methodology information Source eMarketer; Market Track Conducted by Market Track Survey period December 2014 Region United States Number of respondents n.a. Age group 21 years and older Special characteristics Smartphone and tablet users Published by eMarketer Publication date Original source emarketer.com Website URL http://www.statista.com/statistics/376934/us-holiday-shopping-mobile-price-check-age/ Notes: The source does not provide information regarding the number of respondents.

References 67 U.S. smartphone holiday shopping usage 2014 Ways in which U.S. smartphone owners plan to use their smartphone while holiday shopping as of October 2014 Source and methodology information Source eMarketer; Harris Interactive; Placecast Conducted by Harris Interactive Survey period October 2014 Region United States Number of respondents 1,181 Age group 18 years and older Special characteristics Smartphone owners Published by eMarketer; Placecast Publication date December 2014 Original source emarketer.com Website URL http://www.statista.com/statistics/377075/us-smartphone-holiday-shopping-usage/ Notes: n.a.

References 68 U.S. holiday shopping: mobile visits leading retail websites 2014 Share of mobile visits to leading retail websites in the United States in December 2014 Source and methodology information Source Experian; eMarketer Conducted by Experian Survey period December 2014 Region United States Number of respondents n.a. Age group Special characteristics Published by eMarketer Publication date March 2015 Original source Lessons from Holiday Shopping 2014—What You Need to Know for 2015, page 40 Website URL http://www.statista.com/statistics/426756/leading-us-holiday-shopping-retail-sites-mobile/ Notes: Leading retailers based on Hitwise Retail 500.

References 69 U.S. holiday shopping: visitors to leading retail websites 2014 Most visited retail websites in the United States in December 2014, by unique visits (in millions) Source and methodology information Source Experian; eMarketer Conducted by Experian Survey period December 2014 Region United States Number of respondents n.a. Age group Special characteristics Published by eMarketer Publication date March 2015 Original source Lessons from Holiday Shopping 2014—What You Need to Know for 2015, page 40 Website URL http://www.statista.com/statistics/426753/visitors-us-holiday-shopping-retail-sites/ Notes: n.a.

References 70 U.S. holiday shopping: visitor share of leading retail websites 2014 Most visited retail websites in the United States in December 2014, by share of visits Source and methodology information Source Experian; eMarketer Conducted by Experian Survey period December 2014 Region United States Number of respondents n.a. Age group Special characteristics Published by eMarketer Publication date March 2015 Original source Lessons from Holiday Shopping 2014—What You Need to Know for 2015, page 40 Website URL http://www.statista.com/statistics/426721/leading-us-holiday-shopping-retail-sites/ Notes: Leading retailers based on Hitwise Retail 500.

References 71 Amazon: quarterly net revenue 2007-2015 Net revenue of Amazon from 1st quarter 2007 to 3rd quarter 2015 (in billion U.S. dollars) Source and methodology information Source Amazon Conducted by Survey period 1st quarter 2007 to 3rd quarter 2015 Region Worldwide Number of respondents n.a. Age group Special characteristics Published by Publication date October 2015 Original source Amazon Q3 2015 Report, page 16 Website URL http://www.statista.com/statistics/273963/quarterly-revenue-of-amazoncom/ Notes: Figures are rounded.

References 72 Amazon's Q4 income including seasonal sales 2009-2014 Amazon's fourth quarter net income including seasonal sales from 2009 to 2014 (in million U.S. dollars) Source and methodology information Source Amazon Conducted by Survey period Q4 2009 to Q4 2014 Region Worldwide Number of respondents n.a. Age group Special characteristics Including seasonal sales revenue Published by Publication date January 2015 Original source Amazon.com Annual Report 2014, page 71 Website URL http://www.statista.com/statistics/277263/amazons-q4-income-including-seasonal-sales/ Notes: n.a.

References 73 eBay: quarterly net revenue 2007-2015 eBay's revenue including PayPal from 3rd quarter 2007 to 2nd quarter 2015 (in million U.S. dollars) Source and methodology information Source eBay Conducted by Survey period 3rd quarter 2007 to 2nd quarter 2015 Region Worldwide Number of respondents n.a. Age group Special characteristics including PayPal Published by Publication date July 2015 Original source eBay Q2 2015 Report, page 4 Website URL http://www.statista.com/statistics/266189/ebays-quarterly-net-revenue/ Notes: *Q2 '15 excludes _commentExternal.3 billion of eBay Enterprise revenue that is now presented as discontinued operations. This statistic only presents data up until PayPal's spinoff as an independent company.

References 74 eBay's Q4 income including seasonal sales 2009-2014 eBay's fourth quarter net income including seasonal sales from 2009 to 2014 (in million U.S. dollars) Source and methodology information Source eBay Conducted by Survey period 4th quarter 2009 to 4th quarter 2014 Region Worldwide Number of respondents n.a. Age group Special characteristics Including seasonal sales revenue Published by Publication date January 2015 Original source investor.ebay.inc.com Website URL http://www.statista.com/statistics/245648/ebays-q4-income-including-seasonal-sales/ Notes: n.a.