Marketing Plan Alexa Bayouk

Situational Analysis Serves K-12 plus families and friends Demographics drawn directly from public schools Competition: Rose Children’s Theater and other professional theaters (non- children)

Goals and Strategies Young organization, needs more visibility Rural schools: direct marketing presentations Build donor base: email marketing Better online presence: social media

Direct Marketing Goal: Get more participations from rural schools Make direct presentations to schools: Put on play at assembly Talk to music classes Give brochures to take home to parents Present to schools in rural areas

Email Marketing Goal: Build donor base What are the specific strategies you plan to implement? Send email with direct solicitation for donations Emails sent to previous attendees/participants Email will include other offers and promotions

Social Media Goal: Better online presence Post videos and Go Live on Facebook at classes and performances Pay for FB to boost the posts Use FB analytics to track hits, impressions, engagement More impressions, more visibility

Implementation Direct Presentations: Personnel, Time (one school per week, 3 months), Printing: brochures with discount code Email Marketing: Personnel, time Email software (Emma) Social Media Campaign: Personnel, time (one video per week, 3 months) Nice camera to get quality video

Evaluation Direct Presentations: How many people used discount code Email Marketing: Open rate? Click through rate? Donations made through email? Social Media Campaign: How many impressions? Increase after paying to boost?

The end. Questions?