The English Travel Market in Malta 2016 Based on NSO TEFL Release dated 17 March 2017

Total Foreign Students to Malta: 2006-2016 In year 2016, a total of 76,730 students followed courses at local English language specialised schools in Malta, recording an increase of 1.6% or 1,206 more students when compared to year 2015. During the last ten years (2006-2016), this segment grew by an average annual rate of 1.52%. © Copyright Showeet.com

Top Source Markets Italy 24.5% Germany 14.2% France 11.1% Russia 5.4% The majority of students attending English language courses in Malta came from Italy (24.5%), Germany (14.2%) and France (11.1%). Together, these accounted for 49.8% of total student visits. These were followed by Russia, Spain and Austria. Italy 24.5% Germany 14.2% France 11.1% Russia 5.4% Spain 5.2% Austria 4.6%

Main Source Markets Most source markets registered a positive performance in year 2016, with France recording the largest absolute increase of 860 students, followed by Italy with an increase of 842 students. Source markets showing growth potential include the Brazil, Poland, Turkey, Japan and Colombia. These markets have grown significantly over recent years.   2010 2011 2012 2013 2014 2015 2016 Absolute change 2016/2015 % Change 2016/2015 Market Share 2016 Italy 15,734 12,364 15,712 13,381 18,572 17,956 18,798 842 4.7% 24.5% Germany 12,643 11,874 11,573 10,846 10,505 10,364 10,917 553 5.3% 14.2% France 6,911 8,083 8,485 7,592 7,388 7,657 8,517 860 11.2% 11.1% Russia 7,359 8,238 11,379 11,447 9,429 5,720 4,156 -1,564 -27.3% 5.4% Spain 11,158 7,042 5,962 4,674 3,601 3,269 3,977 708 21.7% 5.2% Austria 3,039 3,464 4,633 3,391 4,276 3,751 3,534 -217 -5.8% 4.6% Poland 1,493 1,470 1,800 1,991 2,045 2,749 3,131 382 13.9% 4.1% Turkey 1,122 1,673 2,783 2,303 1,947 2,290 2,752 462 20.2% 3.6% Brazil 444 579 1,199 1,513 2,347 2,621 274 11.7% 3.4% Japan 827 958 884 1,410 1,499 1,593 2,394 801 50.3% 3.1% Switzerland 2,449 2,329 2,116 2,631 2,370 2,420 1,965 -455 -18.8% 2.6% Czech Republic 1,558 1,629 1,661 1,497 1,458 3,151 1,397 -1,754 -55.7% 1.8% Netherlands 886 1,034 1,093 983 1,216 1,086 1,136 50 1.5% Colombia  - -  600 739 354 47.9% 1.4% Other 7072 8560 12970 11647 11131 10432 10342 -90 -0.9% 13.5% Total 72,695 69,297 81,911 74,992 77,550 75,524 76,730 1,206 1.6% 100.0% © Copyright Showeet.com 4

% of Students per incoming tourists EFL Students’ Share out of Inbound Tourists  Main source markets Students Inbound Tourists % of Students per incoming tourists Italy 18,798 315,223 6.0% Germany 10,917 156,786 7.0% France 8,517 144,804 5.9% Russia 4,156 16,370 25.4% Spain 3,977 55,023 7.2% Austria 3,534 24,319 14.5% Poland 3,131 70,563 4.4% Turkey 2,752 13,091 21.0% Brazil 2,621 7,867 33.3% Japan 2,394 16,765 14.3% Switzerland 1,965 40,504 4.9% Czech Republic 1,397 11,511 12.1% Sweden 1,301 47,104 2.8% Netherlands 1,136 52,642 2.2% Total 76,730 1,965,928 3.9% Students studying English as a foreign language in Malta accounted for 3.9% of total inbound tourists visiting Malta in year 2016. It can be noted that one third of inbound tourists from Brazil visited Malta for English language learning. Other markets worth noting are Russia (whereby one fourth of inbound tourists visited Malta for English language learning) and Turkey (with a share of 21.0%). © Copyright Showeet.com Note: EL students are based on Country of Citizenship’ of students. Inbound tourists are based on the tourists’ Country of Residence. 5

Percentage of Students Per Incoming Tourists July had the highest share of students per incoming tourists, at 8.6%. © Copyright Showeet.com 6

English Language Students by Month 2016 July was the busiest month for English Language specialised schools with 19,334 arrivals, accounting for 25.2% out of the annual total. This was followed by August and June with a share o 12.9% and 11.0% of total arrivals respectively. December was the least busy month, with just over 1,000 students. A similar pattern was also recorded in 2015. © Copyright Showeet.com 7

English Language Students by Month Most source markets registered a positive performance in year 2016, with France recording the largest absolute increase of 860 students, followed by Italy with an increase of 842 students. Source markets showing growth potential include the Brazil, Poland, Turkey, Japan and Colombia. These markets have grown significantly over recent years.   2011 2012 2013 2014 2015 2016 Absolute Change 2016/2015 % Change 2016/2015 Market Share 2016 January 2,131 2,240 2,264 2,611 3,170 2,761 -409 -12.9% 3.6% February 2,197 2,722 2,608 3,166 4,031 3,841 -190 -4.7% 5.0% March 5,270 5,459 5,045 6,505 7,293 5,019 -2,274 -31.2% 6.5% April 5,987 6,441 5,673 6,258 5,642 6,956 1,314 23.3% 9.1% May 4,599 4,286 3,912 5,293 5,099 5,670 571 11.2% 7.4% June 6,901 10,311 11,112 10,411 8,557 8,448 -109 -1.3% 11.0% July 18,142 23,628 19,829 17,207 15,812 19,334 3,522 22.3% 25.2% August 11,493 13,275 11,495 12,261 12,467 9,919 -2,548 -20.4% 12.9% September 5,061 5,880 5,805 5,676 5,086 5,749 663 13.0% 7.5% October 4,483 4,427 4,009 4,594 5,456 411 8.1% 7.1% November 1,997 2,235 2,256 2,639 2,517 2,569 52 2.1% 3.3% December 1,036 1,007 984 929 805 1,008 203 1.3% TOTAL 69,297 81,911 74,992 77,550 75,524 76,730 1,206 1.6% 100.0% © Copyright Showeet.com 8

Seasonality As in the previous years, the peak summer months of July to September attracted the majority of students (with a share of 45.6% out of total). During year 2016, the months of April to June attracted 27.5% of incoming students. The second and third quarters of the year each registered a positive performance. On the contrary, the winter months of January to March, with a share of 15.1% out of total students, recorded a negative performance (receiving 2,873 less tourists). © Copyright Showeet.com 9

Type of Course Followed General English Intensive English The most popular course offered by specialised English Language schools was General English. This course accounted for almost seven out of ten students attending during year 2016. This was followed by the Intensive English course, with 17.2% of total students. English specific courses, including Business English, had a share of 5.8% of total students. Exam preparation courses, one-to-one lessons and other courses accounted for 7.5% out of total students. 69.5% 17.2% Other courses English Specific © Copyright Showeet.com 7.5% 5.8% 10

Type of Course Followed by Students’ Nationality General English Intensive English English Specific Other Italy 72.3% 11.5% 11.0% 5.1% Germany 62.6% 19.7% 5.7% 12.0% France 73.9% 19.9% 1.9% 4.3% Russia 74.2% 14.1% 2.2% 9.4% Spain 71.1% 18.5% 3.3% 7.1% Austria 91.6% 5.4% 0.7% 2.3% General English was the most popular course followed amongst all of the studied nationalities. Out of the top six EFL markets, the share of General English stood highest amongst Austrians, attracting 91.6% out of total Austrian students. Around one fifth of French and German students followed the Intensive English course. Furthermore, this course was also sought by smaller EFL markets like Belgium, Colombia, Switzerland, Hungary and Japan. The English Specific course, which includes Business English, was attended mostly by Italians, with a share of 11.0% out of total Italian students. © Copyright Showeet.com 11

Type of Accommodation Used The larger share of students (27.6%) resided with host families. The other collective accommodation category, including residences, hostels and guest houses, was the second most popular type of accommodation used, utilised by 23.8% of students. Other accommodation, including accommodation not provided by the school, attracted 22.0% of students. 16.8% of students chose to stay in hotels, mainly within 3-star hotels (9.0%) and 4-star hotels (7.7%). © Copyright Showeet.com 12

Number of Students Weeks The total number of weeks spent by foreign students in Malta in year 2016 amounted to 229,005, decreasing by 4.0%, or by 9,476 weeks, when compared to year 2015. © Copyright Showeet.com 13

Average number of weeks per student Average Length of Stay Citizenship Total number of weeks Average number of weeks per student Italy 33,564 1.8 Germany 20,981 1.9 France 21,455 2.5 Russia 11,284 2.7 Spain 12,292 3.1 Austria 5,437 1.5 Poland 5,957 Turkey 17,054 6.2 Brazil 14,519 5.5 Japan 12,728 5.3 Switzerland 5,142 2.6 Czech Republic 3,107 2.2 Sweden 4,127 3.2 Netherlands 2,739 2.4 Colombia 14,725 13.5 South Korea 8,430 10.2 Belgium 2,321 Hungary 1,827 Ukraine 2,126 Other countries 29,190 4.7 Total 229,005 3.0 English language students stayed in Malta for an average of 3.0 weeks, down by 0.2 weeks when compared to year 2015. Longer stays were prevalent among students from Colombia (13.5 weeks), South Korea (10.2 weeks) and Turkey (6.2 weeks). On the contrary, students from Austria (1.5 weeks), Italy (1.8 weeks), Germany (1.9 weeks) and Poland (1.9 weeks), had shorter stays. © Copyright Showeet.com 14

Age of Students 65+ 45-64 25-44 5,071 +13.0% 8,181 -1.0% 9,248 50+ The largest share of language students were aged 15 years and under, with a share of 31.3% out of total students. This age category registered an increase of 13.0% when compared to year 2015. The second largest age category comprise students aged 18-25, with a share of 20.6%. This was followed by the 16 to 17 year old's with a share of 18.6% out of total students. These two age categories both registered a decline of 4.5% and 2.7% respectively. Students aged 50 and over were a minority, with a share of 6.6%. 65+ 5,071 +13.0% 8,181 -1.0% 9,248 -5.2% 45-64 50+ 36-49 15,778 -4.5% 26-35 14,305 -2.7% 25-44 24,000 +13.0% 18-25 © Copyright Showeet.com 16-17 15 and under 15

Gender of Students Female students outnumber males and accounted for 60.4% of the entire student population. Female dominance is prevalent across all age categories.   Male Female Total Market Share 2016 15 and under 9,728 14,277 24,005 31.3% 16-17 5,932 8,373 14,305 18.6% 18-25 6,178 9,600 15,778 20.6% 26-35 3,528 5,720 9,248 12.1% 36-49 3,108 5,073 8,181 10.7% 50+ 1,847 3,224 5,071 6.6% Age unknown 45 97 142 0.2% 30,366 46,364 76,730 100.0% 39.6% 60.4%

Staff in Specialised English Language Schools In 2016, total staff in English language specialised schools numbered 2,020, of which 60.4% were teaching staff and 39.6% were non-teaching staff. The largest share of teaching staff (36.3%) were between 18 and 24 years of age. Female teaching staff accounted for 72.1% of total teaching staff. The larger share of teaching staff (60.9%) were casual part-timers; the larger share of non-teaching staff (61.3%) were employed on a full-time basis. Type of employment Teaching staff Non-teaching staff Total Males Females Full-time 19 33 52 194 296 490 213 329 542 Part-time 125 300 425 65 69 134 190 369 559 Casual part-time 197 547 744 83 92 175 280 639 919 341 880 1,221 342 457 799 683 1,337 2,020