Closing the gap Partnerships for reaching people Lukas Mueller, AIO 2017, Kampala

The 3.0 insurer will invest as much (if not more) in understanding and influencing human behaviour as in the proposition itself (technology, data, product)

Closing the protection gap across Africa must be our industry’s top priority Insurance penetration across Africa Premiums as % of GPD in 2015: >5% >3% Source: Swiss Re Economic Research and Consulting www.sigma-explorer.com

You can’t read the label when you’re sitting inside the jar.

Why is there a protection gap AWARENESS AFFORDABILITY ACCESSABILITY TRUST

Raising awareness to reduce the protection gap and benefit society The vision Raising awareness to reduce the protection gap and benefit society The Protection Gap “Movement” connects people, communities, governments, organizations to raise awareness, connect ideas, provide education, develop and align initiatives across the public & private sector to reduce the protection gap. Along with industry partners, associations, public private partnerships and academic institutions, Swiss Re will support and help organize local activities, workshops and other forums targeted at raising awareness to make the world more resilient. Swiss Re will orchestrate a global campaign approach and bring partners together. The ambition is to make this a self sustainable recurring movement.

Kenya as a pilot market Reduce protection gap Kenya is our first step in creating a big, self sustaining global movement. With the many already ongoing activities Kenya is a perfect place to get this started. Goals for Kenya protection gap movement: Reduce protection gap Run end consumer event(s) & activities in Q2/2017 to raise awareness and subsequently reduce the protection gap Create a sustainable recurring movement Connect needs to solutions Ensure movement is promoted by media and other parties Incorporate management of personal risks into educational curriculums

Thinking grassroots and getting the value proposition right: Insure the grass and the cows don’t die.

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