Julie Leary 2012 Southern African Music Rights Organisation Johannesburg, South Africa

SENA– the SAMRO Endowment for the National Arts Commissions new works Overseas Scholarship Competition Music Bursaries SAMRO Music Archive

SAMRO Place

My Project: Marketing at SENA Long-term strategy Social Media management Website Redesign– building an online archive

At Work

Rewarding Projects Creating a “Social Media User’s Guide” as a training tool and reference for SENA staff Long-term strategy for internal vs. external record keeping in archive Acting as a liaison between SENA and various industry experts

The Website Launch

Internship’s Impact on SENA Building and refining the internship program Brought an outsider’s perspective Made a document of formal recommendations SENA has a wider-reaching, more active social presence

Internship’s Impact on Me Rounded out my understanding of communications and marketing Solidified my interest in non-profits, performing arts organizations

The SENA Team