Internal Factor Evaluation MATRIX

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Presentation transcript:

Internal Factor Evaluation MATRIX The Egyptian Pharmaceutical Trading Company Key Internal Factors Weight Rating Weighted Score Strengths 1 . Large network of distribution; 54 branches distributed countrywide 0.15 4 0.60 2 . Updated database For all pharmacies and hospitals countrywide 0.13 3 0.39 3 . Monopoly for some drugs; Toxic, imported and subsidized drugs 0.17 0.68 4 . Well established communication technology; large WAN all over the country & “ Call Centre” service available 24 hrs 5 . Increase in ROI & annual sales revenues by 10% (good financial position 0.10 0.30 Weaknesses 6 . Poor coverage for some areas like upper Egypt. 2 0.20 7 . permanent Shortage in stock of subsidized drugs . 1 8 . Delayed lead time for delivery specially for remote areas (more than 3 days ) 0.26 9. decrease in productivity of man power 0.12 Total 1.00 2.65