Market Accelerator

Developing the right capabilities to grow your online and off-line customers, and improve marketing ROI

The background We are in an overcrowded marketplace, full of media and technology suppliers Hence blogs, white papers, and case studies rain down upon us from the internet But marketers actually need a reasoned and affordable development pathway Based on a clear assessment of their objectives and needs

In a word ‘curation’ Curation means ‘selecting, refining and arranging to add value’

How we help? We align your customer knowledge and technology development pathways with your business objectives We review your online marketing to grow lead generation and conversion We minimise your marketing infrastructure costs through diagnosing what tools you really need, and how best to source them We adjust how you allocate your marketing budget to optimise customer value We audit your readiness for GDPR, and plan what action you need to take

How we do it? We start by analysing: We identify the key gaps The key problems and issues you present Your marketing and customer journey objectives Your current marketing assets and capabilities We identify the key gaps We work out with you a marketing development plan And link your sales targets to the marketing investment these imply

Which specific areas do we examine at? Overall marketing spend allocation Campaign planning and targeting Customer data Customer knowledge and insight Marketing spend evaluation Technology tools People and skills Readiness for GDPR

With further focus areas for on-line marketing Lead generation PPC, SEO, Display, Influencers, Affiliates Interactions with your brand Content marketing, Calls to action Conversion processes Online user experience, Responsive design Ongoing engagement Forums, Cross-sell, Up-sell, Satisfaction ratings

We bring a small but very experienced team Julian Berry – programme director Greta Paa-Kerner – digital strategist Anthony Antoniou – data scientist Adham Shamkh – technology guru

How we get started? Our initial half-day workshop is free and covers: Your key marketing objectives Your marketing eco-system Your human and technology assets Your current pain points We respond in writing with How and where we can help? Early deliverables Our costs (which are always fixed and agreed in advance)

Keeping you on track We recommend regular planning and review workshops We can provide interim marketing resources We are also a marketing services supplier We provide cloud based technology for building a single customer view and CRM capability We undertake customer data analysis for clients