Spring and Summer Landing Pages & Digital Overview

Display Ad to Top 10 Page Topics Great Outdoors Family Events Music/Nightlife Dining/Beer Arts & Culture LGBT Landing Page KPIs Email Signup (bottom of page) Click through to more content Time on page Low exit & bounce rate Display Ad KPIs CTR Impressions *Will use email signups as a “conversion” and will be optimized to find lookalikes of users who convert

Top 10 Page to Email Signup Email KPIs Open Rate Clicks Landing Page KPIs Email Signup (bottom of page) Click through to more content Time on page Low exit & bounce rate

Targeted Email to Travel Email Email KPIs Open Rate Clicks Email #2 KPIs Open Rate Clicks

Digital Toolbox DoubleClick Accurately measures clicks and ‘conversions’ on ads and pre-roll video Google Analytics Currently being reviewed and cleaned up by Cardinal Path All ads will have UTM codes for easy lookup in GA Considering vanity URLs to track some print publications (tested with DRW) Mail Chimp Ability for easy A/B testing, geo-targeting, triggered email sends, easy integration with other platforms, track email openers actions on site & more Crazy Egg Can help us test where people are spending time on page Bitly Can be used for vanity URLs and tracking if needed Unbounce Ability to create custom landing pages when needed, A/B test one landing page vs. another and serve up the winner in real time, create a custom mobile landing page Easy integration with GA

THANK YOU!