2017-18 Objectives and Strategies State Plan of Action 2017-18 Objectives and Strategies

Goal: Professional Development Objective: Increase availability of training and educational opportunities to enable members to meet and exceed the USDA Professional Standards regulation, thereby to achieve success in their professional development goals. Strategies: Continue to promote and host the SNA Credentialing study group program to FSNA Members free of charge and for a small fee for non-members. Promote and host the exam once a year. Create a taskforce lead by the President-Elect to acquire conference content that meets all levels of membership. Membership & Marketing Committee researches cost effective training videos that could be uploaded to FSNA website for all members to use for staff training.

Goal: Advocacy and Public Image Objective: Increase efforts to improve understanding and knowledge by policy makers and other stakeholders of the scope and complexity of school nutrition operations. Strategies: Membership & Marketing Committee will work on developing a marketing video that highlights Florida’s School Food Program and showcases Nurturing the Next Generation one meal at a time throughout the state. Region Directors take a group selfie at their Region Seminars and post a photo and a positive message to the FSNA Facebook page about the Seminar. Membership & Marketing Committee will work to increase the number of Facebook, Twitter and Instagram followers. FSNA Members will contact their elected officials and share their own 30 second story on how they are impacting and nurturing the next generation one meal at a time.

Goal: Community Objective: Increase individual and School District Owned Memberships and member retention. Strategies: Region Directors will include a “Best Practices” breakout session at the Region Seminars. Membership & Marketing Committee will update/develop marketing materials that can be used to recruit new members. Region Directors will develop a plan to identify and recruit Future Leaders. FSNA staff will send a letter to each director in Florida asking that they consider a state-only or dual, School District Owned Membership.

Goal: Infrastructure Objective: Develop and implement a Strategic Plan for the growth and strengthening of FSNA. Strategies: The President and President-Elect will work with the Board to schedule a time to draft a Strategic Plan at an upcoming Board meeting. Restructure and reformat the FSNA Expo and Annual Conference into one Expo/Education event taking place in the fall of each year. Develop a spring education and networking event to provide education and networking opportunities that will reengage Directors, Supervisors and Dietitians with FSNA. Membership & Marketing Committee and Administrative/Supervisory Section Chair work to update the marketing materials used to promote FSNA to increase membership. r text here

Goal: Infrastructure Objective: Develop and implement a Strategic Plan for the growth and strengthening of FSNA. Strategies: Provide Region Seminars in the spring of each year to allow Florida School Food Personnel to access training, award development support and networking opportunities while incurring minimal travel expenses. Resolutions & Bylaws Committee will work with FSNA staff to research and develop amendments to be proposed to the Board for consideration. Areas to review: Membership dues Timing of the Annual Conference Committee membership eligibility criteria Conduct survey of FSNA Membership to better understand why they join, renew membership and engage with FSNA. Review 2017 House of Delegates data and develop two support mechanisms for the local chapters.

2017-18 Objectives and Strategies with Local Chapter Initiatives State Plan of Action 2017-18 Objectives and Strategies with Local Chapter Initiatives

Goal: Professional Development Objective: Increase availability of training and educational opportunities to enable members to meet and exceed the USDA Professional Standards regulation, thereby to achieve success in their professional development goals. Strategies: Continue to promote and host the SNA Credentialing study group program to FSNA Members free of charge and for a small fee for non-members. Promote and host the exam once a year. Create a taskforce lead by the President-Elect to acquire conference content that meets all levels of membership. Membership & Marketing Committee researches cost effective training videos that could be uploaded to FSNA website for all members to use for staff training.

Goal: Professional Development Initiatives: Have a member of your local chapter participate in the SNS Study Group and take the SNS Exam. Provide 1 hour of professional development at one of your local chapter meetings using resources provided to you by FSNA. Provide the local chapter and board meeting schedule for 2017-18 SY to your Region Director by November 1st.

Goal: Advocacy and Public Image Objective: Increase efforts to improve understanding and knowledge by policy makers and other stakeholders of the scope and complexity of school nutrition operations. Strategies: Membership & Marketing Committee will work on developing a marketing video that highlights Florida’s School Food Program and showcases Nurturing the Next Generation one meal at a time throughout the state. Region Directors take a group selfie at their Region Seminars and post a photo and a positive message to the FSNA Facebook page about the Seminar. Membership & Marketing Committee will work to increase the number of Facebook, Twitter and Instagram followers. FSNA Members will contact their elected officials and share their own 30 second story on how they are impacting and nurturing the next generation one meal at a time.

Goal: Advocacy and Public Image Initiatives: Chapter members will invite their local representative to attend the FSNA Annual Conference. Chapters will establish Facebook pages, Twitter accounts or Instagram accounts and connect with other local chapters using the site. Have 25 local members “like” the FSNA Facebook page. Local chapters will post a group photo on Facebook at a local meeting. Have the local schools post the many great things going on in our schools during the NSBW, NSLW, Pajama Day, Grand Parent Day, Holiday Meal. Send one chapter member to Florida Legislative Action Caucus that has never attended.

Goal: Community Objective: Increase individual and School District Owned Memberships and member retention. Strategies: Region Directors will include a “Best Practices” breakout session at the Region Seminars. Membership & Marketing Committee will update/develop marketing materials that can be used to recruit new members. Region Directors will develop a plan to identify and recruit Future Leaders. FSNA staff will send a letter to each director in Florida asking that they consider a state-only or dual, School District Owned Membership.

Goal: Community Initiatives: Develop and implement at least one fresh idea for attracting new members. Invite and encourage a new future leader to step up and take on a new leadership role within FSNA or the local chapter. Send one chapter member to FSNA’s Annual Conference who has never attended. Send five (5) new members to the Region Seminar who have never attended. Nominate a chapter member for an FSNA Award or Scholarship.

Goal: Infrastructure Objective: Develop and implement a Strategic Plan for the growth and strengthening of FSNA. Strategies: The President and President-Elect will work with the Board to schedule a time to draft a Strategic Plan at an upcoming Board meeting. Restructure and reformat the FSNA Expo and Annual Conference into one Expo/Education event taking place in the fall of each year. Develop a spring education and networking event to provide education and networking opportunities that will reengage Directors, Supervisors and Dietitians with FSNA. Membership & Marketing Committee and Administrative/Supervisory Section Chair work to update the marketing materials used to promote FSNA to increase membership. r text here

Goal: Infrastructure Objective: Develop and implement a Strategic Plan for the growth and strengthening of FSNA. Strategies: Provide Region Seminars in the spring of each year to allow Florida School Food Personnel to access training, award development support and networking opportunities while incurring minimal travel expenses Resolutions & Bylaws Committee will work with FSNA staff to research and develop amendments to be proposed to the Board for consideration. Areas to review: Membership dues Timing of the Annual Conference Committee membership eligibility criteria Conduct survey of FSNA Membership to better understand why they join, renew membership and engage with FSNA. Review 2017 House of Delegates data and develop two support mechanisms for the local chapters.

Goal: Infrastructure Initiatives: Submit list of 2017-18 Local Chapter officers to FSNA state office by October 1st. Submit a list of all district personnel with contact information to FSNA by October 1st. Explore one new way to improve attendance at Region Seminars, i.e. providing child care at the Seminar. Explore one new way to improve attendance at Chapter meetings. Bring a chapter created, themed basket to the FSNA Expo/Conference for the Silent Auction. Financially support one Chapter member in attending the FSNA Expo/Conference. Host a Chapter Table at the FSNA Expo/Conference to support the local chapter members while they are at the conference.

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