“A cutting edge public outreach campaign”

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Presentation transcript:

“A cutting edge public outreach campaign” PROJECT SEED “A cutting edge public outreach campaign”

Digital Need The Problem They still want to make a difference! The “Homeland Generation” Born after 2005 Mobile centric Texting….not talking Live by their online status Digital Need They still want to make a difference!

Traditional Methods of Public Outreach Newsletters Print is dead! Email List serves Overlooked Considered spam Promotional/Take Away Items Creates additional waste in a Green Industry Typical life span is less than 24 hours Limited message capability

Public Outreach Today Expectations have changed Role of Government Why? How much?

The Traditional Program Traditional public outreach program Stagnant & Dated Concern over programs continuation Cost benefit Cute but Ironic! =

The Mission Education and Vodka… Develop a cutting edge living educational program to get the attention of todays audiences Get away from take away (a.k.a. throw away) Inspire with excitement! Education and Vodka…

Augmented Reality (AR) Merge the digital and the real The “Magic Yellow Line” Advertisement Growth Europe Multi-Generational Efficient Hype

How Can We Excite The World? Major “AR” Campaigns How Can We Excite The World?

Layar (AR) Application “App” available for mobile devices Image Recognition Software Images/Boards can be any size Poster Tri-Folds AR can be changed daily Cost $54 per year per image (Board) www.layar.com

A Living project! Outreach Components Mobile Education Initiative Maximize Exposure School System Events Public and Private Events Regional and Statewide Public Spaces Campaign Message Distribution A Living project!

Partnerships

Mobile Education Centerpiece

Public Spaces Campaign Government Offices Libraries Private Partners Community Buildings Schools (Public and Private)

Message Distribution Beauty of the System Tri-folds Size does not matter Volumes placed on a postage stamp Tri-folds Features all 10 boards Same information Take-away

100% Grant/Private Funded We Can’t Afford This!!! Funding Source Amount Litter Prevention and Recycle Grant $21,601 Spotsylvania County Sheriffs Office $2,000 Rappahannock Electric Cooperative $500 Tri-County Soil and Water $400 In-Kind Donations Coins for Anything $750 Morton’s Power Equipment $899 Studio-4-Squared $1,200 Home Depot $375 Total Project Cost $27,725 100% Grant/Private Funded

Events Public Safety Events Autism Awareness School Classroom Field trip to you Rappahannock Co-Op Regional Event Science Museum of Virginia Conservation Events

What People Are Saying! How did it do that! This is actually fun! Wow! That’s Amazing! This is actually fun! This is so cool…

Future of Ideas Scavenger hunts Interactive games Specialized programs Autistic Pre-School Adult Community Groups Combination Events Historical Boards Public Safety Boards Potentials are only limited by time!

Questions/Comments/Ideas …its only the beginning! Staff Contacts Benjamin Loveday Division Director, Solid Waste bloveday@spotsylvania.va.us 540-507-7307 Clara Mills Environmental Program Coordinator cmills@spotsylvania.va.us 540-507-7729